Specialist, Digital Campaigns

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Summary
 

Under the direction of the Director, Digital Campaigns, the Specialist, Digital Marketing Campaigns, supports the planning and execution of digital marketing campaigns across the Americas region. This role collaborates with internal stakeholders to help achieve business objectives through hands-on campaign support, content publication, and analytics. The Specialist will work closely with colleagues in marketing, creative, business development, and administrative teams.

Reports To

• Director, Digital Campaigns

Responsibilities

• Support the development and execution of integrated marketing campaigns under the direction of the Director, Digital Campaigns.
• Coordinate with practice and sector marketing teams to ensure campaign alignment with strategic priorities.
• Support the creation of campaign assets in collaboration with marketing and design teams.
• Build, edit, and publish web pages using established templates and content management systems.
• Independently publish social media content for assigned campaigns using the firm’s social media content management platform.
• Collaborate with the design team to adapt and use campaign assets.
• Perform quality assurance checks on digital content to ensure adherence to brand and accessibility standards.
• Monitor campaign performance and assist in preparing analytics reports.
• Track campaign progress and communicate updates to stakeholders.
• Demonstrate flexibility in campaign ownership, managing projects autonomously or in collaboration with senior team members as needed.
• Maintain and update process documents as needed.
• Use firm collaboration platforms (e.g., MS Teams) for project coordination.
• Help maintain campaign playbooks and best practices documentation.
• Provide general project support to the Director, Digital Campaigns.
• Other duties as assigned.

Desired Skills

• Minimum of 4 years’ professional experience in a professional services firm, digital shared services role, B2B marketing agency, or equivalent. Including a minimum of 2 years’ digital marketing production, support, or similar experience.
• Experience with social media marketing, website publication, email marketing, and search engine marketing
• Passion for digital marketing and staying up to date on industry trends and best practices.
• Proficient in Microsoft Office 365 and CoPilot
• Strong attention to detail and ability to manage multiple projects effectively in a fast-paced environment.
• Basic HTML, JavaScript, and Photoshop skills.
• Experience building and executing campaigns using marketing automation tools (Microsoft Customer Insights is a plus)
• Experience working with a CRM system (Microsoft Dynamics is a plus).
• Experience using a content management system (Sitecore is a plus).
• Experience using a social media marketing platform (Sprinklr is a plus).
• Experience with Google Analytics, Demandbase, or similar is a plus.

Minimum Education

• Bachelor's Degree in Marketing, Communication, Journalism or related field.

Minimum Years of Experience

• 4 years' experience in a professional services firm, digital shared services role, B2B marketing agency, or equivalent required; previous law firm experience a plus.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;
• Provide timely, accurate, and quality work product;
• Successfully meet deadlines, expectations, and perform work duties as required;
• Foster positive work relationships;
• Comply with all firm policies and practices;
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;
• Ability to work under pressure and manage competing demands in a fast-paced environment;
• Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Environment-The firm's work location requirements may be modified at the firm's discretion

• Hybrid - Regular in-office presence with some flexibility for work-from-home

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process: Applicants must apply directly online instead of sending application materials via email. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected].

The firm’s expected hiring range for this position is $70,336 - $111,837 depending on the candidate’s geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

Agency applications will not be considered.

No immigration sponsorship is available for this position.

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.