Founding Growth Marketer - Demand Focused (SPCloser)

Founding Growth Marketer (Demand Focused)

At SPCloser, we believe every salesperson has the potential to be a star closer — and we’re here to unlock that potential. SPCloser is an AI-powered coaching platform designed for in-person sales professionals. SPCloser offers real-time, tailored feedback on live customer conversations. Instead of relying on guesswork or memory, sales teams get actionable insights on tone, confidence, objection handling, and emotional intelligence, the soft skills that really drive conversions. 

Backed by 1848 Ventures, our mission is to transform traditional, sporadic training into continuous, strengths-based development that empowers reps to build genuine relationships, close more deals, and grow their confidence. With SPCloser, coaching becomes seamless, consistent, and deeply human – because selling is more than just a script.

You’ll join as our first dedicated marketing hire, helping build a B2B Saas company serving SMB in-home sales teams.

The Opportunity

As our Founding Growth Marketer, you’ll be a core part of the team driving demand generation and revenue in our earliest stage. Your primary focus will be building and executing hands-on demand programs that generate pipeline and support near-term growth, while helping shape our go-to-market foundation. Working directly with the CEO, you’ll collaborate cross-functionally to test early hypotheses, learn quickly, and build repeatable growth engines from the ground up.

This is a hands-on role for a demand generation focused full-stack growth marketer who can think strategically and execute tactically across digital, content, and community channels.

What You’ll Do

• Own and execute demand generation programs that drive pipeline, activation, and revenue.
• Design and run experiments across paid, lifecycle, and sales-assisted channels to support near-term growth.
• Partner closely with the CEO and sales to design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels.
• Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion.
• Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns.
• Run experiments tied directly to pipeline, conversion, and revenue impact.
• Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions.
• Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage.
• Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned.
• Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell.
• Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn.
• Partner with industry associations to co-create content, host webinars, and activate member networks.
• Analyze pipeline, conversion, CAC, and revenue performance.
• Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources.
• Use AI tools to streamline content creation and marketing automation.
  

Who You Are

• 5+ years in growth and demand generation in B2B Saas marketing including experience as first or early marketing hire working closely with founders. 
• Proven experience directly impacting pipeline and revenue through demand generation.
• Comfortable owning execution end-to-end, from campaign setup to reporting on revenue outcomes.
• A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth.
• Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget.
• A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards.
• Strong bias to action – you’d rather ship a good-enough experiment and learn than polish a campaign for months.
• Fluent with AI-powered marketing tools.
• Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management.
• Experienced working with freelancers, designers, and content partners in fast-moving environments.
• Proven track record creating high-performing content across blog, social, email, and ad channels.
• Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting.
• Strong communicator with excellent writing, editing, and presentation skills.
• Team-oriented, adaptable, and energized by building something new from the ground up.