Social Media Video Creator

Say hello to Hagerty

Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving. Ready to get in the driver’s seat? Join us! 

As a Social Media Video Creator, you’ll be responsible for creating short form video content for all major social media platforms utilized by Hagerty and Hagerty owned/operated brands (Facebook, Instagram, X, and TikTok), both from archival Hagerty-produced footage, as well as by creating new original content. You will support all of Hagerty’s handles with focus on its ancillary accounts such as Hagerty Marketplace, The Amelia Concours, and The Greenwich Concours.

This role is part of the front line of communication for Hagerty with social media users, so your work output directly represents the image of the company—posts must be creative and comment responses must be thoughtful. You must also have knowledge of cars and the automotive lifestyle.

What you’ll do

• Create video assets for all channels on a daily basis, including content filmed in the field and utilization of Hagerty’s extensive video library
• Post bespoke social content, Hagerty videos, and/or Hagerty media on all channels, creating content that suits each channel’s needs
• Monitor performance of your posts and refine for future posts
• Travel to film cars and people on location at auctions, events, and photoshoots
• Monitor entire social ecosystem and then share trends and insights to optimize member engagement.
• Keep abreast of industry news, technologies, trends, and opportunities among Hagerty’s competitive set.
• Use Sprout and other required social posting platforms
• Cross-train in teammates’ responsibilities to be better prepared for task coverage
• Participate in moderation of inbound comments from social platforms

This might describe you

• Strong experience in the video (short-form or otherwise) field
• Ability to travel with short notice
• Strong video editing skills both in-app as well as with Adobe Premiere, etc.
• A good understanding of what’s trending within the social media landscape
• Can respond to user and member comments in a thoughtful, considerate, and complete manner.
• Can effectively work alongside and collaborate with teammates.
• Is able to attend to tasks in timely manner. Not away from a computer or phone for an extended amount of time
• Is able to take on additional tasks to support teammates.
• Works with passion
• Understands our automotive landscape and has interest in the automotive space
• Thrives with constructive feedback
• Experience with effective caption writing

Other things to note

• This position is open to U.S. remote work. However, team members who reside within 20 miles of the Traverse City headquarters will follow a hybrid schedule, working from the office three days per week.
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.

If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email [email protected] for compensation, comprehensive benefits and the perks that set us apart. 

At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference.  We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!