Social Media Video Content Marketer

Who will love this job

• A storyteller who thrives on visual content and wants to showcase real-world public-safety impact.
• A self-starter who enjoys traveling, working independently in the field, and collaborating with diverse stakeholders (customers, partners, internal teams).
• A marketer with strong creative instincts, comfortable with video production, editing, and social media dynamics.
• Someone passionate about public safety, drones, and emerging technology, and motivated by purpose-driven missions.

What will I be doing?

• Develop and lead a full-cycle video content strategy for social media channels (YouTube, LinkedIn, Twitter/X, Instagram, TikTok, etc.) tailored to public-safety audiences.
• Plan, shoot, and edit high-quality video content — device unboxings, drone demos, field operations, training sessions, real-world deployments, customer success stories, and partner collaborations.
• Conduct on-camera interviews with customers, agency partners, internal team members, and other stakeholders to gather compelling stories and testimonials.
• Coordinate with Product, Sales, Customer Success, and Field Ops to identify compelling video opportunities and logistics for travel/shoots.
• Manage all aspects of video production: pre-production planning, scheduling, location scouting, shooting, editing, post-production, and delivery across social and other channels.
• Ensure that all content aligns with brand guidelines, messaging, compliance, and privacy expectations relevant to public-safety operations.
• Track and report on content performance (views, engagement, conversions) and iterate on strategy to maximize reach and impact.
• Maintain and organize a content library of raw and edited footage, ensuring easy retrieval and future reuse.

Would I be a good candidate for this job?

• 3+ years of experience in video production/video content marketing, preferably for B2B technology, hardware, or public-safety / government-facing services.
• Strong proficiency with video production tools (camera operation, lighting, audio) and editing software (Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar).
• Experience producing content for social media — understanding of different platforms’ video requirements, best practices, and audience expectations.
• Excellent communication and interpersonal skills; ability to conduct interviews and build rapport with customers, partners, and colleagues.
• Willingness and ability to travel frequently (up to ~80%), often to customer or agency sites, sometimes at short notice.
• Ability to work independently and manage all phases of content production under tight deadlines.

Bonus points if you have:

• Familiarity with drone technology, public-safety agencies, or UAV workflows.
• Experience working with regulated industries or environments that require sensitivity to privacy, compliance, or security considerations.
• Skills in motion graphics, sound design, or animated video production.
• Basic understanding of social media analytics and SEO/SEM for video content.
• Flexibility to contribute to broader marketing efforts as needed (e.g., blog posts, collateral, webinars).