Social Media Specialist, MyHealthTeam

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

We’re seeking a creative and detail-oriented Social Media Specialist to join our Marketing Team on a contract basis. The ideal candidate has two to four years of experience managing social media for mission-driven organizations and a strong interest or background in healthcare, wellness, or patient education. You’ll create, publish, and optimize bilingual (English and Spanish) content across multiple platforms to engage and grow our community.

What you'll do

• Develop and manage social media content calendars tailored for English- and Spanish-speaking audiences.
• Create, schedule, and publish engaging posts (copy, images, video, graphics) across platforms such as Facebook, Instagram, X, and TikTok.
• Collaborate with the Content, Design, and Video teams to develop multimedia campaigns aligned with brand and health-related messaging.
• Engage with community members, respond to comments, and foster supportive online conversations.
• Track, analyze, and report on key metrics to inform future strategies and content optimizations.
• Conduct A/B tests to refine messaging and improve reach and engagement.
• Stay up to date on social media trends, especially within healthcare, digital wellness, and patient advocacy spaces.
• Work closely with internal teams to ensure content accuracy and compliance with health communication guidelines.
  

Qualifications

• Between two and four years of social media or digital marketing experience
• Proven experience managing brand or community social media accounts
• Experience with or a strong interest in healthcare, wellness, or patient-centered communication strongly preferred
• Excellent writing, editing, and storytelling skills
• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later, Buffer)
• Understanding of social analytics and reporting tools (e.g., native platform analytics, Google Analytics)
• Basic graphic design skills or experience with Canva or Adobe Creative Cloud
• Self-starter with strong organizational and communication skills
• Comfortable working in a fast-paced, collaborative, and mission-driven environment
• Fluent in English and Spanish (written and spoken)

The pay for this role is:

40 USD per hour (Remote (United States))