The Social Media Marketer will develop and execute social media strategies, create engaging content, and analyze data to optimize campaigns for lead generation.
This is a remote position.
About SkillHat
SkillHat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech.
Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development.
About the Role
We are looking for a dynamic and creative Social Media Marketer based in the Caribbean regions to join our team at SkillHat. This is a remote role, ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand’s online presence from anywhere.
You will be responsible for driving organic lead generation, creating engaging content, and continuously optimising our strategies based on data and feedback.
Key Responsibilities:
- Develop and execute creative social media strategies across LinkedIn, Instagram, and our website.
- Create and manage content that drives engagement and generates at least 400 organic leads per month.
- Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up.
- Analyse data and feedback to refine social media campaigns and improve performance.
- Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity.
- Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
Requirements
Proven experience in social media marketing with a track record of driving organic growth.
Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
Ability to create engaging content, including graphics, short videos, and written posts.
Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).
Application Instructions:
To help us get to know you better and see your skills in action, please include the following with your application:
Your updated resume
A link to your portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results
Candidates based in Caribbean regions are strongly encouraged to apply.
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