Social Community Manager

LastPass is looking for a Social Community Manager

LastPass is seeking a Social Community Manager to lead strategy and daily management of our organic social platforms, including LinkedIn, Instagram, Facebook, X, Threads, TikTok, Glassdoor, and emerging channels. This role focuses on community engagement—listening to conversations about our brand and industry, responding authentically, and building relationships with advocates, partners, and influencers. You’ll also manage employee advocacy and executive social programs while defining KPIs and delivering monthly insights to guide strategy. The ideal candidate will drive modern tactics that foster a vibrant, loyal community and amplify authentic voices across the organization.

About the team

You will join our content team alongside our content marketing managers, writers, and localization team, and work as a part of corporate communications within the marketing function. This team is responsible for building brand awareness through a unified brand experience across all customer touchpoints.  

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

Reporting to the head of content, this role is a member of the content team but also serves our employee base through our employee advocacy programs. You will work with creative, content, product marketing, demand gen, and paid social to reinvigorate how we engage our customer base through social media.  

 What are some of the exciting challenges you will be working on?

• Using organic social as a strategic platform to build community and third-party influence, enabling authentic engagement and positioning LastPass as a trusted voice in the digital security space 
• Building the long-term strategy for LastPass’s social presence across LinkedIn, Instagram, Facebook, X, Threads, TikTok, Glassdoor, and any other emerging platform 
• Using current best practices for optimizing social content to support company SEO and AI Engine Optimization strategies 
• Working with design to come up with a scalable method for social media content creation 
• Supporting our product launches and campaigns with a social media component 
• Working with the VP of Corporate Marketing and the Head of Content to develop a reporting strategy and cadence 
• Collaborating with other stakeholders responsible for building aspects of the LastPass brand 

What does it take to work at LastPass?

• Experience in social media and content creation 
• Experience in building and nurturing engaged communities online 
• Knowledge of the best tactics to grow third-party mentions organically 
• Being the subject matter expert, educating us on the modern approach to social and defining our strategy accordingly 
• A deep understanding of the latest social media platform algorithms and the methods to perform best on each 
• A spirit of collaboration to equip our organization with social media content they can and want to use on their platforms 
• A strategic mindset around social media to find the best tactics to build followers and communicate to our users in ways they expect and can be surprised by