Social Media Lead

Key Responsibilities

• Design and execute a video‑forward social strategy that aligns with Zerion’s brand and growth goals.
• Produce 3–5 short‑form videos per week end‑to‑end—concept → script → shoot → edit → post—with at least two optimized specifically for TikTok and Instagram Reels each week.
• Be the on‑camera voice of Zerion at conferences and in day‑to‑day content.
• Translate complex DeFi concepts and product releases into engaging visual stories.
• Monitor trends, memes, and audio to keep Zerion at the center of the conversation.
• Own the content calendar and collaborate with design, product, and community teams.
• Track performance (views, watch time, engagement, follower growth) and iterate quickly.
• Source and manage freelance videographers or motion designers when scale demands.

You’ll Thrive Here If You

• Have 2+ years in social video creation for a brand or personal channels, with a portfolio to prove it.
• Edit fast in CapCut, Premiere Pro, Final Cut, or DaVinci; motion‑graphics chops are a plus.
• Feel equally comfortable in front of and behind the camera.
• Understand platform algorithms, analytics, and growth levers.
• Write sharp, meme‑savvy copy (threads, captions, CTAs).
• Bonus: experience with live‑streaming tools (OBS, StreamYard), 3D/AR, or Farcaster/Lens.
• Bonus: AI content/ any kind of

What Success Looks Like After 6 Months

• Zerion’s short‑form videos consistently reach 10k+ organic views.
• The community remixes our clips and references Zerion in memes.
• Follower growth on X and TikTok accelerates by 50%+.
• “Zerion” becomes the wallet account you actually want to follow.