Product Marketing Manager-Cybersecurity Services

SpecterOps is looking for a Product Marketing Manager, Services & Training to join our growing marketing team. This individual will drive positioning, messaging, and GTM activities to improve awareness of and demand for SpecterOps’ world-renowned adversary tradecraft training and industry-leading security services. You’ll work closely with sales, services, and product teams to promote current offerings and help shape the go-to-market strategy for new ones.  
 
This is an ideal role for a self-starter with a passion for cybersecurity and a strong grasp of B2B marketing, particularly in services and education. You’ll bring the voice of our services and training to life, helping more defenders and decision-makers discover the unique value SpecterOps offers.  

Salary Range: Base salary annually, commensurate with experience    

• $115,000 - $140,000   

Location: This position is remote, based in the U.S. with travel quarterly for in person company events and other ad hoc meetings    

• Candidate must be authorized to work and reside in the United States; we do not currently sponsor immigration visas.   
   

Responsibilities:  

Services Marketing  

• Develop marketing strategies and execution programs to grow our offensive services and product-based services. 
• Plan and support launch of exciting new services, including value propositions, messaging and enablement, content plan, and awareness strategy. 
• Create service positioning and customer stories that align with broader SpecterOps messaging and resonate with enterprise buyers.  
• Work closely with the services team to bring forward practitioner insight and use cases to shape messaging and campaign tactics.  
• Support the go-to-market strategy for future services offerings by testing positioning, packaging, and demand with target audiences. Perform competitive benchmarking.  

 Training Marketing  

• Drive the positioning and messaging of SpecterOps’ training offerings, in close collaboration with business leads and team experts.   
• Lead campaigns, content, and promotion to increase awareness and demand for SpecterOps’ training portfolio – and to elevate SpecterOps’ reputation at large.  
• Develop compelling and audience-specific messaging as well as reports, presentations, customer/student success stories, blogs, and videos    

 Cross-functional Collaboration  

• Collaborate with Services, Sales, and Marketing teams to build integrated campaigns and materials. 
• Analyze performance metrics and continually iterate messaging and channels for greater impact.  
• Represent the voice of the practitioner and buyer in developing marketing materials that are technically credible and commercially effective.  

 Requirements:  

• 5–7 years of experience in B2B marketing with at least 2 years marketing cybersecurity consulting services or technical training 
• Demonstrated success marketing professional services, technical trainings, or similar high-consideration offerings  
• Strong writing and content development skills—capable of telling compelling stories across formats (email, web, social, slideware, etc.)  
• Familiarity with integrated campaign planning, including event promotion, email nurtures, and demand generation tactics  
• Ability to work cross-functionally with technical and sales teams, and comfortable operating independently in a fast-moving environment with minimal direction  
• Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency  
• Passion for cybersecurity and a desire to amplify the work of world-class experts  

  Preferred Qualifications:  

• Understanding of adversary simulation, identity security, or offensive security concepts 
• Experience marketing to technical practitioners (red/blue teams, detection engineers, etc.) as well as to business buyers and with/through partners  
• Background in positioning or launching new services or educational offerings  

What We Offer:   

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family      
• Flexible time off policy      
• 13 paid holidays annually      
• 401(k) with up to 4% company match      
• Stock Options & bonuses   
• Remote work: $1,500 new hire allowance to set up home office      
• $500 annual home office allowance after first year   
• $1800 annual cell phone and internet reimbursement     
• $5,000 annual professional development allowance     
• $5,250 towards continuing education or student loan repayment      
• $1,200 annual budget for lifestyle, wellness, pet insurance and more   
• A one-time $10,000 benefit towards family planning       
• In person and virtual employee events throughout the year     
• And of course, company swag!       

 All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.  To request reasonable accommodations, please contact us at [email protected]   

Unsolicited resumes are not accepted.   

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