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The SEO Strategist will develop and execute strategies to increase organic traffic and revenue, collaborating with various teams for optimization and analysis.
Top Skills:
AhrefsCSSGoogle AnalyticsGoogle Search ConsoleHTMLJavaScriptScreaming FrogSemrush
Agency • Marketing Tech
As a Sr SEO Strategist, you'll develop and execute Organic Search strategies to help clients achieve their KPIs. Responsibilities include managing SEO and content workflows, staying updated on industry trends, and effectively communicating strategy suggestions to clients. You'll evaluate and adjust strategies based on performance data to ensure optimal outcomes and collaboration with other marketing channels.
Information Technology
The Senior SEO Strategist executes and refines SEO strategies for clients, collaborates cross-functionally, and stays updated on SEO trends to enhance service performance.
Top Skills:
AsanaCSSHTMLScreaming Frog)SemrushSeo Tools (Ahrefs
SmartBug Media is the full-service digital agency of choice for organizations looking to
create resilient growth across the entire customer lifecycle, with a strong focus on the
HubSpot ecosystem. From marketing to sales, revenue operations to customer success,
and e-commerce to integration, SmartBug combines sound strategies and technology with
top talent to help clients set the course for continued success. Recognized globally,
we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won
numerous Comparably awards for our culture and leadership. We're not just HubSpot's
highest-rated partner worldwide but also a two-time HubSpot North American
Partner of the Year and proud Elite Partner. SmartBug is also a proud Google
Premier Partner.
Only U.S. based candidates will be considered as we are not currently hiring internationally.
In the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will define quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities. In short, you’ll play a big part in building the future of our SEO services and work with our marketing strategy and web development teams.
Responsibilities:
- Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
- Conduct SEO audits of client website performance
- Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
- Diagnose and resolve organic traffic and SEO issues
- Set up proper performance tracking on-site domains
- Implement Google Search Console and Google Analytics
- Inform client services and web team of algorithm updates and SEO news
- Advise on best practices around domain, sub-domains, and site architecture
- Provide expertise as needed for complex SEO problems/opportunities
- Contribute thought leadership to SmartBug marketing and PR efforts
- Other responsibilities as assigned.
Requirements:
- B.A. or B.S. degree
- 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
- Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
- Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
- Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org
- Proficiency and knowledge of web development best practices and processes (code ability is not required)
- Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
- Experience with HubSpot or marketing automation platforms preferred yet not required
- Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
- Experience presenting to clients or executive-level team members preferred
- Excellent writing skills and a strong understanding of best practices for SEO-friendly content
- Proficiency in Microsoft Office and Google Suite
- Experience working remotely in similar roles is strongly preferred
Benefits & Perks:
- Health insurance with company contribution
- Paid maternity and paternity leave
- Paid vacation
- Paid time off
- 4-week paid sabbatical every 5 years of employment
- Monthly remote work allowance
- 401(k) with employer matching
- Flexible spending plan
- Company-funded short-term disability and life insurance
- Long-term disability
- Training budget
- The flexibility of working remotely
- MacBook Air issued to you at the time of hire
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
