The SEO Specialist will develop and execute SEO strategies, manage website content marketing, and analyze performance metrics to enhance digital presence.
About the unit:
Marketing Unit creates a strong online presence and differentiate NV's services in a competitive market. The Unit develops a clear brand message that emphasizes the company's unique value proposition, whether it's reliability, speed, or eco-friendly practices. This message is reflected across all marketing materials and customer interactions.They use digital tools to nurture leads and build trust with potential customers. This might involve email marketing campaigns with personalized offers, engaging social media content that sparks conversation, or even online customer reviews and testimonials.
About the job:
The SEO Specialist shall develop the overall SEO strategy, ideate and implement website content marketing initiatives (page content planning and strategy), platforms development specifically for the website, other online platforms and for all CRM and performance marketing initiatives aligned with the said strategy.
Main Duties:
- Collaborate plan creation and execution of content marketing strategies with the Regional Digital Marketing Manager, Head of Marketing, campaigns team, branding team, and other BUs for the main website, CRM mailers and other platforms i.e. microsite and/ or mobile app for leads nurturing;
- In-charge of developing webpage content marketing ideas and translating it to various creative campaigns for websites, online platforms and mailers;
- Report Creation - website traffic, rankings, and key SEO metrics using tools like Google Analytics, Google Search Console, and Ahref platforms. Generate insights to refine strategies and improve organic performance.
- Manage the job order process of internal units for requests of producing webpage content materials
- Identify trends and insights, keep abreast of new creative marketing trends.
- Owner of the local CMS for website development; in-charge of the website’s UX/UI and ensuring leads nurturing activities on the website and the CRM are executed.
Qualifications:
- Strong background in project management, website development, and marketing tech
- Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inspire new design executions
- A great storyteller with a strong consumer instinct
- Experience with any website CMS (Headless CMS - Kontent.AI and/or Traditional CMS like WordPress, Shopify, Squarespace).
- Proficient in Google Analytics (GA), Google Search Console (GSC), Ahrefs and other SEO-related tools
Top Skills
Ahrefs
Cms
Google Analytics
Google Search Console
Shopify
Squarespace
Wordpress
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
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- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
