The SEO Specialist will own SEO performance, conduct research, perform audits, resolve issues, and collaborate across teams to optimize content and report on trends.
Primary Responsibilities /Accountabilities/ Essential Functions:
- Own SEO performance for assigned verticals and content types.
- Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities.
- Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture).
- Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals
- Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time.
- Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links.
- Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress.
- Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals.
- Report on SEO performance trends and provide actionable insights during regular updates.
- Other duties as assigned.
Equipment Used and Responsibility
- Strong understanding of technical SEO, keyword strategy, and content optimization.
- Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
- Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently.
- Comfort interpreting data, identifying patterns, and drawing actionable conclusions.
- Ability to communicate effectively with technical and non-technical stakeholders.
- Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS.
- Understanding of how SEO integrates with CRO, UX, and web development processes.
Supervisory Responsibilities
May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.
Experience/ Education
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered.
- 2–5 years of hands-on SEO experience, ideally in a mid-level or specialist role.
- Background in managing SEO within large-scale websites or multi-departmental organizations.
- Must be able to pass pre-employment background screen.
Physical Requirements:
- Sitting: 6-7 hours a day
- Standing: 1-2 hours a day
- Walking: 1-2 hours a day
- Lifting: Occasionally
- Carrying: Rarely
- Pushing: Rarely
- Bending: Rarely
- Squatting: Rarely
- Kneeling: Rarely
- Climbing: Rarely
- Reaching: Occasionally
- Grasping: Frequently
- Fine Eye to Hand Coordination: Continuously
- Driving: Rarely
- Work Environment: Remote
Top Skills
Ahrefs
CSS
Drupal
Google Analytics
Google Search Console
HTML
Screaming Frog
Semrush
Wordpress
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
The Identity Architect will lead technical success for Rubrik's identity solutions, translate customer challenges into product insights, and support engineering and sales teams through POCs and validation for Microsoft environments.
Top Skills:
Azure AdCloud InfrastructureCybersecurityIdentity Management TechnologiesMicrosoft Active Directory
.png)
Consumer Web • eCommerce • Machine Learning • Professional Services • Software • Sports • Analytics
The PSA Hobby Concierge Representative will assist customers at submission centers by intake and secure processing of collectibles, resolve inquiries, and improve customer experience.
Consumer Web • eCommerce • Machine Learning • Professional Services • Software • Sports • Analytics
The Consignment Director will manage consignment opportunities, focusing on valuation, business development, and relationship management to drive GMV growth. This role includes extensive travel to industry events and collaboration across teams.
Top Skills:
Salesforce
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
