Support SEO strategy execution for automotive clients: keyword research, content and on-page optimization, QA reviews, competitor monitoring, AI SEO practices, analytics tracking (GA4, GSC, Ahrefs, SEMrush), and monthly performance reporting.
Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a highly motivated, detail-oriented SEO Coordinator to join our team. This is a great opportunity for a recent college graduate with a sharp eye for detail and a strong aptitude for learning to launch a career in SEO and digital marketing. You'll receive hands-on training and mentorship from our experienced SEO team while supporting strategy execution, content optimization, and performance reporting for automotive clients across multiple OEM programs. No prior SEO experience is required—we'll teach you what you need to know.
Key Responsibilities
- Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.
- Assist with keyword research and search intent analysis to help inform content and optimization decisions.
- Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.
- Help optimize website content, landing pages, and service pages for both search engines and conversions.
- Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.
- Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
- Support tracking of keyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console, Google Data Studio (formerly Looker Studio), Google Business Profile, Ahrefs, SEMrush, or similar platforms.
- Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
- Assist with analytics implementations, questions or research to support our website platform and SEO efforts.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience). Recent graduates are encouraged to apply.
- 0–1 years of professional experience, Internships, coursework, or personal projects related to SEO or digital marketing are a plus, but not required.
- Strong attention to detail and a good eye for accuracy and quality.
- Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.
- Excellent analytical, problem-solving, and communication skills.
- Comfortable collaborating with clients and internal teams.
- Outstanding communication skills, both written and verbal.
- Organized and able to manage multiple projects and deadlines effectively.
Preferred Skills
- Exposure to SEO or analytics tools (e.g., GA4, Google Search Console, GBP, Ahrefs, SEMrush) through coursework, internships, or personal projects.
- Interest in the automotive, digital marketing, or performance marketing industries.
- Familiarity with content management systems such as WordPress.
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