WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The SVP, Political & Advocacy will lead Zeta Global’s growth in the political, advocacy, and public affairs markets. This senior leader will be responsible for shaping go-to-market strategy, developing high-impact client relationships, and driving significant revenue growth within a high-stakes, fast-moving sector. The role requires a proven track record in data driven paid media solutions, sales leadership, deep knowledge of political and advocacy ecosystems, and the ability to inspire and lead a top-performing team.
Responsibilities:
- Strategic Leadership: Define and execute Zeta’s Political & Advocacy sector sales strategy to exceed paid media revenue growth objectives.
- Revenue Growth: Drive significant new business and upsell opportunities within political campaigns, advocacy organizations, public affairs firms, and related verticals.
- Relationship Development: Build and maintain influential relationships with senior decision-makers in political campaigns, advocacy groups, and aligned agencies.
- Team Leadership: Recruit, mentor, and lead a high-performing sales team, fostering a culture of accountability, collaboration, and excellence.
- Market Development: Identify and capitalize on emerging trends, partnerships, and technologies that can expand Zeta’s impact in the political and advocacy space.
- Cross-Functional Collaboration: Partner with product, marketing, data science, and operations teams to ensure tailored solutions and seamless client delivery.
- Brand Representation: Represent Zeta at high-profile industry events, conferences, and client engagements.
Requirements:
- 15+ years of experience in media activation sales or business development, with a significant portion focused on political, advocacy, or public affairs sectors.
- Proven track record of meeting and exceeding multi-million-dollar sales targets.
- Deep network of senior relationships across political campaigns, advocacy groups, trade associations, and related entities.
- Demonstrated leadership experience managing large, high-performing teams in complex sales environments.
- Strong understanding of data-driven marketing, digital media, and martech/adtech solutions.
- Exceptional executive presence, communication, and negotiation skills.
- Ability to thrive in a high-pressure, time-sensitive environment with multiple competing priorities.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
COMPENSATION RANGE
The compensation range for this role is $300,000.00 - $500,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Top Skills
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