Senior UX Designer

Essential Duties and Responsibilities:

• Design a user-friendly and intuitive landing page experience.
• Clearly communicate the value proposition of the client to referred small business owners.
• Build trust and credibility with users coming from external sources.
• Provide clear and prominent calls to action (form submission or phone call).
• Address the specific needs and potential pain points of users in the OOA, Affiliate, and Declination categories.
• Ensure the design is visually consistent with the brand (refer to the client page visual style, do not have to stick to this layout/template but do need to keep the logo, navigation, footer, and colors as is).


Deliverables:
• Desktop and Mobile mockups of the complete landing page design.
• Include annotations to describe the expected behavior for any user interactions (button clicks or other interactive elements included)/
• Source files in Figma.


Key Considerations & Content Guidance:
• Clear Headline: Immediately resonate with referred users and acknowledge their referral source (if possible or general enough).
• Value Proposition: Clearly state why the client is the right solution for their business insurance needs, especially considering their referral path (e.g., access to more carriers, expertise in finding coverage for challenging cases).
• Trust Signals: Include elements that build trust, such as partner logos, testimonials, and clear contact information.
• Strong Calls to Action: Prominently feature the form and a phone number. Consider different CTAs or placement for mobile vs. desktop.
• Concise Form: Form fields will be Business ZIP (field for ZIP code) and Select Your Insurance (dropdown) and a “Get Started” button (button text is open).
• Mobile Responsiveness: The design must be fully responsive and provide a seamless experience across all devices.
• Brand Consistency: Maintain the visual style and branding of the client as seen on the homepage.

What You'll Need To Be Successful:

• 4+ years of proven experience in UX and UI experience  
• Previous experience in client facing roles at a creative agency  
• A detailed portfolio that demonstrates a high level of creativity and an understanding of conversion optimization and user experience (websites, UI, interface designs) 
• Skilled at juggling multiple projects while maintaining quality of work 
• Ability to run discovery workshops with clients, including defining the process  
• Enjoys presenting your designs and selling your solutions to various stakeholders 
• Solid experience in creating wireframes, storyboards, user flows, process flows and site maps 
• Ability to adapt design to a wide variety of target audiences 
• Experience working in an Agile/Scrum development process 
• Strong communication (written and verbal), time management and interpersonal skills 
• Proficiency in Sketch, Photoshop, Illustrator, InVision, or other design and prototyping tools  
• Strong understanding of HTML and CSS, particularly as they relate to design 
• Solid knowledge of responsive design, such as how elements react to each device 
• Proficiency JavaScript for rapid prototyping is a plus  
• Graphic design and illustrator skills are a plus 
• Up-to-date with the latest UX and UI trends, techniques, and technologies 
• Preferably a BS/MS in Human-Computer Interaction, Interaction Design, or related