Lead global lifecycle marketing campaigns to improve new user activation, retention, repeat purchases, referrals and viral growth. Design segmentation, A/B tests, membership/gamification systems, collaborate cross-functionally, and use data analysis to optimize user funnels and operations.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.
Responsibilities:
- Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
- Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
- Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements:
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
- Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/ tools.
- Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Similar Jobs
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Own and scale APAC programmatic advertising strategy to drive user acquisition, retention, and ROAS. Lead media buying across auctions, PMPs, preferred deals and PG; leverage AI/ML and automation; set best practices for targeting, frequency, remarketing, brand safety and DCO; research and scale emerging channels like CTV, audio, contextual and DOOH.
Top Skills:
AIAppsflyerContextual TargetingCtvDcoDoohMachine LearningOpen AuctionPmpPreferred DealsProgrammaticProgrammatic AudioProgrammatic Guaranteed
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Design and iterate secure, user-friendly trading interfaces (Convert, in-chat cards, AI trading analytics). Conduct user research, produce production-ready UI/UX deliverables (flows, wireframes, prototypes, component specs), define and optimize trading metrics, and collaborate with product, engineering, risk, compliance and operations to deliver consistent, scalable global trading experiences.
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Manage full financial and management reporting, cash flow, tax and GST compliance, budgeting, statutory and annual reports, audits, and revenue and balance sheet reconciliations.
Top Skills:
Excel
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
