Senior Strategist, CRM & Personalization

Overview
At 7-Eleven, we’re redefining convenience by delivering personalized, data-driven experiences that meet our customers where they are. We’re looking for a Senior Marketing Analyst to join our growing team and help shape the future of customer engagement. This role is ideal for a strategic marketer who thrives at the intersection of data, technology, and customer experience. You will play a critical role in shaping and executing personalized marketing strategies that drive customer engagement, loyalty, and incremental value across our digital ecosystem.

Key Responsibilities:

• Strategic Planning & Execution:
  Develop and implement CRM and personalization strategies that align with business goals and customer needs. Partner with cross-functional teams to bring campaigns to life across multiple channels delivering the right message to the right customer at the right time.

• Performance Analysis & Optimization:
  Monitor campaign performance, analyze results, and provide actionable insights to improve personalization efforts. Collaborate with analytics and data science teams to refine targeting strategies.
• Translate Insights into Actionable Strategies
  Leverage customer data and analytics to inform lifecycle marketing and personalization strategies that drive engagement, retention, and incremental sales.
• Cross-Functional Collaboration:
  Work closely with product, loyalty, creative, and analytics teams to ensure personalization strategies are cohesive, scalable, and customer centric.
• Innovation:
  Stay current on CRM and personalization trends, tools, and techniques. Bring fresh ideas and test-and-learn approaches to enhance customer engagement. Learn and operate personalization technology to deliver the best-in-class customer experience.

Qualifications

• 5+ years of experience in CRM, personalization, or digital marketing strategy.
• Hands-on experience operating a retail, QSR, or convenience store CRM program on the brand side or agency side.
• Strong understanding of customer segmentation, lifecycle marketing, and journey design.
• Proven ability to translate data into actionable marketing strategies.
• Ability to understand customer experience and the business context of decisions
• Excellent communication and project management skills
• Hands-on experience with marketing automation and personalization tools is a plus

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.