Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Senior Strategic Media & Marketing Associate - epocrates
We are looking for a Senior Strategic Media & Marketing Associate to join the Digital Strategy team within our epocrates division. In this role, the Senior Strategic Media & Marketing Associate will support the development of insight-driven media and marketing strategies that inform RFP responses and proactive proposals. This individual will help translate advertiser objectives, audience insights, and campaign performance data into structured media plan recommendations.
Working closely with the Strategic Media & Marketing Manager, Sales, Client Success, Pricing, and Data teams, the Senior Strategic Media & Marketing Associate will contribute to media strategies that align advertiser goals with product capabilities and commercial priorities. This individual will also partner with the Creative Studio to ensure media strategy and creative storytelling are aligned.
The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. The Digital Strategy team within epocrates partners with Sales, Client Success, Pricing, Data, Creative Studio, and Product teams. They support cross-functional planning, campaign strategy, and proposal development across product lines, incorporating data and insights into strategic recommendations.
Job Responsibilities
Support development of media and marketing strategies for RFP responses and proactive proposals.
Assist in translating advertiser objectives and audience insights into structured media plan recommendations.
Support development of proposal strategies and media plans for new and existing client opportunities.
Assist in building proposal materials, planning documents, and strategic presentations.
Analyze campaign performance data, audience intelligence, and historical benchmarks.
Identify insights and trends that inform campaign recommendations.
Collaborate with Pricing, Deal Desk, and Ad Operations teams to ensure strategies are operationally feasible.
Partner with Creative Studio teams to align media recommendations with creative execution.
Typical Qualifications
Bachelor’s degree required; degree in marketing, strategy, analytics, or related field preferred.
2+ years of experience in media planning, marketing strategy, analytics, or related roles.
Strong analytical and problem-solving skills.
Ability to translate data and insights into clear planning recommendations.
Strong written and verbal communication skills.
Experience working collaboratively in cross-functional teams.
2+ years of pharma industry experience
Experience supporting RFP responses or proposal development.
Familiarity with media planning tools, audience data platforms, or campaign analytics.
Exposure to digital advertising, healthcare media, or marketing analytics environments.
Experience developing presentations or proposal materials that communicate strategic recommendations.
Expected Compensation
$96,000 - $162,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Top Skills
athenahealth Boston, Massachusetts, USA Office
80 Guest Street, Boston, MA, United States, 02135
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