Senior/Staff Product Manager - AV HMI (Multiple Roles)

Description
The Role
At General Motors, we empower Product Managers to solve challenging customer and business problems. We seek passionate and innovative team members who can collaborate effectively within product management, program management, design, and engineering teams to discover and deliver impactful solutions. We hold our teams accountable for results and seek leaders who can influence teammates, stakeholders, and executives using data and logic.
As the Product Manager for Super Cruise AV HMI, you will build the next generation of autonomous vehicle driving interactions. This role owns the roadmap for the Human-Machine Interface (HMI) ecosystem that allows drivers to safely and confidently transition between manual and autonomous states. You will develop solutions spanning visual displays, non-visual feedback (audio/haptics), environmental visualizations, and personalized driver settings.
Success requires a unique blend of technical judgment in embedded software/hardware and a deep empathy for the human experience. You will navigate the high-stakes intersection of safety-critical systems and premium consumer UX, making tough tradeoffs between feature complexity and driver cognitive load.
What You'll Do

• Define the long-term product vision and roadmap for Super Cruise HMI, ensuring a seamless, trust-building experience across all interfaces including clusters, HUDs, and infotainment screens.

• Lead strategies for visual cues (lighting/UI), non-visual cues (spatial audio/haptics), and the logic governing how these modes work in concert to communicate system status and expectations of a driver.

• Own the transitions between states, defining the requirements for engagement, disengagement, and take-over requests where timing and clarity are paramount.

• Drive the roadmap for how the vehicle communicates its perception of the world-transforming complex sensor data into intuitive 3D visualizations that build driver confidence in the system.

• Define the ecosystem for driver preferences, ensuring the HMI adapts to individual needs while maintaining a baseline of safety and brand consistency.

• Act as the primary bridge between Human Factors, Design, Software, and Safety teams to ensure HMI requirements are feasible and robust.

• Establish and track KPIs for HMI effectiveness, including driver reaction times, system trust scores, and engagement rates.

• Communicate the HMI strategy and progress to executive leadership, ensuring alignment on the primary mechanism through which people will experience our product.

Your Skills & Abilities (Required Qualifications)

• 3+ years (Senior) or 5+ years (Staff) product management or related industry experience.

• Deep understanding of HMI software stacks, UI frameworks, or embedded systems. Ability to understand the latency and reliability constraints of automotive hardware.

• Strong skills in deriving actionable insights from user research, simulator studies, and fleet data.

• Exceptional ability to translate highly technical autonomous driving concepts into intuitive consumer-facing value propositions and clear engineering requirements.

• Comfortable navigating the ambiguity of autonomy regulations and the evolving landscape of HMI requirements.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Masters or Doctorate degree in related field

• Direct experience shipping ADAS/AV systems

• Understanding of human cognitive load, situational awareness, and the psychology of trust in automated systems

• Experience launching products that involve tight integration between custom hardware (sensors, steering wheels, light bars) and software UI

Hybrid/Remote: This role is based remotely but if you live within a 50-
mile radius of Austin, Detroit, Warren, Pontiac, or Milford, you are expected to report to that location three times a week, at minimum.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $106,600 and $245,000 . The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Company Vehicle (Staff level only) : Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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