Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
WoodMac.com
Wood Mackenzie Brand Video
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Wood Mackenzie is looking for an enthusiastic, tenacious and ambitious Senior Product Marketing Specialist. This role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology.
It is an exciting time to join WoodMac as Senior Product Marketing Specialist – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our portfolio and delivering business success.
Partnering with product teams to understand our product strategy, you will focus on delivering product marketing tools and product positioning for a group of products. A core part of this role is creating compelling customer stories driven by customer insight. Aligned with our sales methodologies and priorities, you will deliver sales enablement tools and work with marketing colleagues to define and deliver the marketing strategy for the assigned market portfolio.
Main Responsibilities
Customer perspective
Use insights across markets, clients, competitors and prospects to formulate value-driven customer propositions, product use cases and feeding back what resonates.
Target market and buyer persona definition
In conjunction with product and the wider go-to-market team, use market segmentation to position products for each customer group. Help create buyer persona for go-to-market planning, sales and marketing use.
Go to market planning
Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. Share product strategies with program marketing teams.
Tools and assets creation
Design sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.
Effective marketing across full lifecycle
As part of the go-to-market team, craft positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.
About You:
We are looking for someone who is:
Experienced in business-to-business product marketing
A strong communicator and excels at storytelling
Experienced in executing across the lifecycle of products from a product marketing perspective
Market and customer focused
Focused on results with strong organisational skills
A relationship-builder and a great communicator
Passionate about growing the products and have a genuine interest in developing your skills
Curious about how data and analytics solve critical business issues
Expectations:
We have a hybrid working environment and the successful applicant will be expected to work in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future.
Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
