Analyze paid media performance, generate reports, identify trends, and optimize campaigns while ensuring collaboration with internal and external stakeholders.
Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking a detail-oriented and data-driven Paid Media Senior Specialist to join our high-performing media center of excellence. In this role, you will be responsible for analyzing paid media performance, identifying trends, generating actionable insights, and driving continuous campaign optimization. You will also support the execution and organization of paid media efforts while ensuring collaboration and alignment across internal stakeholders and agency partners.
Responsibilities
Performance Reporting & Analysis• Develop, evaluate, and deliver performance reports on a weekly, monthly, and quarterly basis to identify trends and uncover actionable insights.• Translate data into strategic recommendations for ongoing campaign optimization.• Market & Industry Awareness• Stay up to date with emerging paid media trends, attribution methodologies, and analytics advancements to inform strategy and maintain a competitive edge.• Recommend innovative approaches to improve media performance and measurement.• Cross-Team Collaboration• Serve as the liaison with external agencies and internal teams to communicate new product offers, messaging updates, audience segmentation changes, and targeting criteria revisions.• Technical Proficiency• Utilize advanced Excel functions to build and maintain robust performance dashboards and reporting tools.• Support ad hoc data requests, including campaign analysis and troubleshooting performance issues.• Campaign Tracking & Maintenance• Generate and maintain tracking URLs and UTM parameters based on inputs from cross-functional marketing partners.• Ensure accurate campaign tracking for effective performance measurement and attribution.• File & Asset Management• Maintain an organized file system for storing campaign assets, reports, and documentation to support team accessibility and operational efficiency.
Qualifications
Bachelor's degree in Marketing, Business, or a related field preferred.
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking a detail-oriented and data-driven Paid Media Senior Specialist to join our high-performing media center of excellence. In this role, you will be responsible for analyzing paid media performance, identifying trends, generating actionable insights, and driving continuous campaign optimization. You will also support the execution and organization of paid media efforts while ensuring collaboration and alignment across internal stakeholders and agency partners.
Responsibilities
Performance Reporting & Analysis• Develop, evaluate, and deliver performance reports on a weekly, monthly, and quarterly basis to identify trends and uncover actionable insights.• Translate data into strategic recommendations for ongoing campaign optimization.• Market & Industry Awareness• Stay up to date with emerging paid media trends, attribution methodologies, and analytics advancements to inform strategy and maintain a competitive edge.• Recommend innovative approaches to improve media performance and measurement.• Cross-Team Collaboration• Serve as the liaison with external agencies and internal teams to communicate new product offers, messaging updates, audience segmentation changes, and targeting criteria revisions.• Technical Proficiency• Utilize advanced Excel functions to build and maintain robust performance dashboards and reporting tools.• Support ad hoc data requests, including campaign analysis and troubleshooting performance issues.• Campaign Tracking & Maintenance• Generate and maintain tracking URLs and UTM parameters based on inputs from cross-functional marketing partners.• Ensure accurate campaign tracking for effective performance measurement and attribution.• File & Asset Management• Maintain an organized file system for storing campaign assets, reports, and documentation to support team accessibility and operational efficiency.
Qualifications
Bachelor's degree in Marketing, Business, or a related field preferred.
- 3-5+ years of experience in digital marketing, with a strong focus on paid media analytics and campaign performance
- Proficient in Excel (pivot tables, VLOOKUP/XLOOKUP, INDEX/MATCH, conditional logic, etc.)
- Experience with advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Looker Studio, Adobe Analytics)
- Strong analytical and problem-solving skills with the ability to interpret large datasets and deliver actionable insights
- Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment
- Excellent communication and cross-functional collaboration skills
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City
Top Skills
Adobe Analytics
Excel
Google Ads
Google Analytics
Linkedin Ads
Looker Studio
Meta Ads
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