Senior Specialist, Industry Growth Marketing

At Wipfli, people count.
At Wipfli, our people are core to everything we do-the catalyst behind our ability to create exceptional impact and extraordinary results.
We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path.
People truly matter and they feel it. For those looking to make a difference and find a professional home, Wipfli offers a career-defining opportunity.
Responsibilities

• Helps and learns to translate business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to growth objectives and generate a quantifiable ROI.
• Secures, coordinates and aligns marketing functional resources in support of industries' growth objectives.
• Collaborates with the marketing functional teams to meet content, creative, demand generation, public relations, research and market intelligence needs that support marketing plans.
• Drives campaign execution, focused on generating positive ROI, achieving intended results and continuously optimizing for best performance.
• Collaborates with marketing teams to monitor and assess results to establish actionable learnings that impact the success and effectiveness of future campaigns.
• Requires minimal instruction on day-to-day work, general instructions on new assignments; applies a proactive approach to establish work priorities and timelines.

Qualifications

• Bachelor's degree in marketing or business administration
• A minimum of 5-7 years' experience in a comparable role
• Must possess initiative, resourcefulness, be accurate, persistent and dependable.
• Must be able to work under pressure, meet deadlines and coordinate multiple projects/tasks simultaneously.
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and tasks.
• Shares lessons learned and best practices with internal clients and the greater marketing organization.
• Is an excellent communicator and proactively supports and aligns internal resources toward execution.

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Additional Details:
Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected].
Wipfli values fair, transparent, and competitive compensation, considering each candidate's unique skills and experiences. The estimated base pay range for this role is $72,000 to $109,000 with offers typically not made at the maximum, allowing for future salary increases. The actual salary at the time of offer depends on business related factors like location, skills, experience, training/education, licensure, certifications, business needs, current associate pay, and relevant employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.