This is a hybrid role based in the New York City area or a commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.
About the role:
As a Sr. Specialist, CRM Onboarding & Engagement, you will support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact.
You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics.
Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyzing performance to optimize activation, engagement, and retention KPIs
Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
Contributing to lifecycle playbooks and best practices
About you:
You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $100,940.00-$165,830.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
