The Senior Social Media Manager will develop strategies, create content, engage communities, track performance, and collaborate across departments to enhance brand presence.
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
We are seeking a passionate, hands-on Senior Social Media Manager to elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.
Key Responsibilities:
Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with Qualys’ brand, messaging, and business goals.
- Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
- Grow Qualys’ social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
Content Development & Management:
- Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
- Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
- Experience with live streaming events on LinkedIn
- Provide thought leadership and guidance for social media best practices and KPIs across the organization.
Technical Knowledge & Industry Understanding
- Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
- Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
- Strong understanding of cybersecurity challenges and trends.
Community Engagement:
- Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
Analytics & Reporting:
- Track and analyze performance metrics, using insights to optimize future campaigns.
- Prepare regular reports highlighting successes, challenges, and strategic recommendations.
Team Leadership & Collaboration:
- Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
- Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
Qualifications:
- Experience:7 years of deep social media experience including several in cybersecurity.
- Education: Bachelor’s degree in marketing, communications, journalism, or a related field.
- Expertise: Proven track record of growing and managing BtoB social media channels for a global brand.
- Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.
We are seeking a passionate, hands-on Senior Social Media Manager to elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.
Key Responsibilities:
Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with Qualys’ brand, messaging, and business goals.
- Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
- Grow Qualys’ social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
-
Content Development & Management:
- Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
- Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
- Experience with live streaming events on LinkedIn
- Provide thought leadership and guidance for social media best practices and KPIs across the organization.
-
Technical Knowledge & Industry Understanding
- Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
- Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
- Strong understanding of cybersecurity challenges and trends.
-
Community Engagement:
- Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
-
Analytics & Reporting:
- Track and analyze performance metrics, using insights to optimize future campaigns.
- Prepare regular reports highlighting successes, challenges, and strategic recommendations.
Team Leadership & Collaboration:
- Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
- Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
- Qualifications:
- Experience:7 years of deep social media experience including several in cybersecurity.
- Education: Bachelor’s degree in marketing, communications, journalism, or a related field.
- Expertise: Proven track record of growing and managing BtoB social media channels for a global brand.
- Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.
Skills:
- Strong writing, grammar and storytelling abilities.
- Proficiency with social media management and analytics tools (e.g., Sprout Social, Google Analytics).
- Basic graphic design and video editing skills are a plus.
- Detail-oriented approach with ability to multitask and meet deadlines
**Application Process**
Interested candidates are invited to submit their resume and portfolio for consideration.
#LI-Remote
***********************
Annual Salary Guidelines: $125,000 - $140,00
Qualys is an Equal Opportunity Employer, please see our EEO policy.
Top Skills
Google Analytics
Sprout Social
Similar Jobs
Marketing Tech • Retail • Design
The Senior Manager, Global Social Media oversees HOKA's social media strategy, elevates brand engagement, and integrates influencer marketing while leading a team.
Top Skills:
Dash HudsonSocial Media Management Platforms
Other • Utilities
As a Sr. Social Media Manager, you will craft and execute social media strategies to engage public safety leaders, oversee content creation, manage campaigns, and analyze performance metrics.
Top Skills:
HubspotSprout SocialTweetdeck
Cloud • Information Technology • Security • Software • Cybersecurity
Manage Thought Leadership programs, engage executive audiences, design integrated marketing strategies, uphold editorial guidelines, and collaborate across teams to deliver impactful content.
Top Skills:
AsanaContent Marketing ToolsContentfulFigmaOrganic Social Media MarketingSeo
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
