Senior Social Marketing Associate

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Senior Social Marketing Associate for DraftKings, you will be responsible for producing data-driven, topical and compelling content that captivates our target audience across multiple social media platforms, aligning with larger company and vertical-specific initiatives.
We're looking for storytellers, who share and react to the biggest moments in sports with our followers through the lens of social media in unique and engaging ways.
What you'll do as a Senior Social Marketing Associate

• Create, publish, and track high-performing content across platforms like Instagram, TikTok, Twitter (X), and more, supporting DraftKings' brand and business priorities.
• Use social listening, trend monitoring, and fan engagement to inform strategy and deepen audience connection.
• Write compelling social copy that reflects DraftKings' tone and voice, while tapping into pop culture and internet trends.
• Collaborate cross-functionally to align on campaigns and creative, and continuously improve output through research and performance insights.
• Edit and produce social-first graphics and video content using tools like Adobe Photoshop and Premiere.

What You'll Bring

• At least 2 years of hands-on social media experience, ideally within sports, an in-house creative team, or agency environment.
• Strong understanding of platform best practices, audience engagement tactics, and real-time content execution.
• Experience writing for multiple platforms and formats, with a creative eye for trends and storytelling.
• Proficiency in Photoshop and Premiere; familiarity with publishing tools like Sprout, Khoros, or Hootsuite.
• Flexibility to work nights, weekends, and live events as needed.

# LI-SG2
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 66,900.00 USD - 83,600.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.