Senior Social Marketing Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Senior Social Marketing Associate for DraftKings, you will be responsible for producing data-driven, topical and compelling content that captivates our target audience across multiple social media platforms, aligning with larger company and vertical-specific initiatives.
We're looking for storytellers, who share and react to the biggest moments in sports with our followers through the lens of social media in unique and engaging ways.
What you'll do as a Senior Social Marketing Associate

• Create, publish, and track high-performing content across platforms like Instagram, TikTok, Twitter (X), and more, supporting DraftKings' brand and business priorities.
• Use social listening, trend monitoring, and fan engagement to inform strategy and deepen audience connection.
• Write compelling social copy that reflects DraftKings' tone and voice, while tapping into pop culture and internet trends.
• Collaborate cross-functionally to align on campaigns and creative, and continuously improve output through research and performance insights.
• Edit and produce social-first graphics and video content using tools like Adobe Photoshop and Premiere.

What You'll Bring

• At least 2 years of hands-on social media experience, ideally within sports, an in-house creative team, or agency environment.
• Strong understanding of platform best practices, audience engagement tactics, and real-time content execution.
• Experience writing for multiple platforms and formats, with a creative eye for trends and storytelling.
• Proficiency in Photoshop and Premiere; familiarity with publishing tools like Sprout, Khoros, or Hootsuite.
• Flexibility to work nights, weekends, and live events as needed.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 66,900.00 USD - 83,600.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.