Senior Social Marketing Associate

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
We're growing rapidly and are looking for an enthusiastic, culturally-attuned personality to join our Content Newsroom and make an immediate impact across our social channels. In addition to supporting the team on Twitter and Instagram.
What you'll do as a Senior Social Marketing Associate

• Crafting, posting, and tracking posts across various social media platforms for new DraftKings verticals.
• Use social listening, channel monitoring, and user interaction to better understand our audience behavior and their interests.
• Work across teams internally to source, ideate, and co-create original content purpose-built for social channels, while ensuring proper support of core business initiatives.
• Partner cross-functionally with the Influencer team to develop and execute ongoing influencer-led contributions to channels.
• Conduct weekly reporting on published content across platforms, contributing to established analytics reports distributed across the organization.
• Research industry best practices and new techniques to continuously improve our overall social media marketing efforts.

What you'll bring

• At least 2 years of relevant experience.
• Extensive knowledge and mastery of social channel mechanics, best practices, and building engagement (YouTube, Twitter, Instagram, TikTok).
• General understanding of Sports Betting language and industry trends.
• Knowledge and understanding of social media publishing platforms (i.e HootSuite, Spredfast).
• Demonstrated understanding of modern marketing (digital, CRM, experiential & social).
• Ability to work well under pressure and achieve results in a fast-paced environment.
• Experience in design programs like Adobe Photoshop and Illustrator a plus.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $66,240.00 - $99,360.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.