Senior SEO & AEO Strategist

Job Context

We’re on the lookout for a dynamic Senior SEO and AEO Strategist to lead organic search efforts across the Simpro Group, enhancing visibility and engagement for our four brands (Simpro, ClockShark BigChange & AroFlo).
This role demands a mix of analytical expertise, creative problem-solving and a forward-looking approach to organic search. You’ll not only drive traditional SEO growth but also explore emerging opportunities - from optimizing for LLMs to staying ahead of industry trends that impact brand visibility.
Location: Miami, on-site.

What You’ll Do

• Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.

• Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.

• Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.

• Optimize website structure, content and performance for search engines.

• Collaborate with developers to implement technical SEO and schema enhancements.

• Partner with the Content team to optimize on-page content for search intent, keywords and user experience.

• Create briefs for content that align with both SEO goals and emerging search behaviours.

• Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).

• Lead backlink acquisition strategies to strengthen domain authority.

• Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.

• Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.

• Translate complex data into actionable insights for stakeholders.

• Track and share industry trends and emerging technologies that could impact organic visibility.

• Partner with cross-functional teams to ensure organic search strategies align with business goals.

• Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.

What You’ll Bring

• Solid hands-on SEO or organic search experience with measurable impact.

• Strong knowledge of SEO tools, analytics platforms and search engine guidelines.

• Understanding of how AI/LLMs are changing search discovery and visibility.

• Comfortable translating data into insights that inform decision-making.

• Team player with excellent communication skills who can influence across departments.

• Skilled in managing multiple projects while staying agile in a fast-changing search landscape.

Who You Are

• Data-Driven: Prioritize initiatives and opportunities grounded in insights.

• Process-Oriented: Follow and refine processes to drive scalable impact.

• Curious & Future-Focused: Proactively explore how industry trends, AI, and new technologies will affect brand visibility.

• Empathetic: Center the Customer’s needs and experiences in all strategies

What We Can Offer You

• Responsible Time Off

• Comprehensive medical, dental, vision package with 100% employer paid options

• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.

• Wellness Challenge App, Diabetes Prevention App, and Health Hub App

• 401k/Retirement Plan with 6% employer match

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!

• Talent Referral Program – get rewarded for referring a friend to join our team!

• Diverse training & internal networking opportunities across all of our product lines

• Opportunities for career progression and development

• Service recognition awards

• Click here to find out more about working at Simpro Group!

Our Core Values

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

If you'd like to join a fun and progressive organization, where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role.