Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
We’re seeking a Sr. Sales Enablement Manager – Partners & Channels to drive the success of Appian’s partner ecosystem. This role goes beyond content creation, it’s about building scalable, repeatable programs that equip partners to position, sell, and deliver Appian in complex enterprise sales cycles, leading with value and powered by AI-driven enablement.
As a Senior Sales Enablement Manager – Partners & Channels, you will lead GTM partner enablement programs that equip partners, resellers, service providers, and distributors to drive revenue with Appian. Working with the overall partner enablement leader in the alliances organization, you’ll design scalable sales certification and training programs, sales plays, and co-sell frameworks that blend traditional and non-traditional enablement content (playbooks, battlecards, value frameworks) with partner-specific go-to-market execution.
What You'll Do:
- Design and execute partner onboarding, role-based training, and sales/pre-sales certification programs.
- Build partner-facing sales plays, playbooks, use cases, and battlecards tailored to enterprise buyers.
- Enable partners to qualify opportunities and position Appian within complex enterprise sales cycles.
- Teach partners to lead with value, framing business outcomes, ROI, and mission impact.
- Develop co-sell toolkits, joint value propositions, and co-branded materials with Partner Marketing.
- Drive adoption of PRM, Seismic, and LMS platforms; operationalize AI insights to measure partner performance.
- Define program KPIs such as partner ramp time, pipeline influence, certification coverage, and win rates.
- Work with with Alliances leadership, Sales, Solution Sales, and Product Marketing to ensure alignment.
What You'll Bring:
Bachelor's degree in a relevant field (e.g., Business Administration, Marketing, Education, Technology).
7+ years in SaaS or PaaS enablement, partner enablement, or enterprise sales.
- Demonstrated success leading global partner GTM enablement programs with measurable impact on partner revenue contribution.
- Deep knowledge of partner business models and economics (tiers, incentives, MDF, deal reg).
- Strong expertise in traditional enablement content (sales plays, playbooks, battlecards, competitive positioning) and new alternative models with AI.
- Hands-on with PRM systems, Seismic, SFDC, Clari/Gong, and AI tools.
- Strong facilitation skills; credible with partner sales leaders and the overall partner enablement efforts in partner operations.
Nice to Have:
- Experience with low-code/automation platforms or enterprise SaaS/PaaS delivery via partners.
- Hyperscaler marketplace/co-sell exposure (e.g., AWS, Microsoft, Google) and private offers.
- Prior work aligning enablement with partner agreements, ROE, and conflict resolution.
#LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
