Senior Public Relations Manager

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We're looking for a Public Relations Manager to join Klaviyo's growing Communications team. This is a strategic and creative role for a PR manager who's passionate about storytelling, media engagement, and making customers the hero. You'll play a central role in building Klaviyo's visibility across marketing, retail, and ecommerce media (including podcasts and substacks) by driving customer-led PR programs, seizing timely market moments, telling data-led stories and supporting executive thought leadership programs.
As we reposition Klaviyo as the CRM built for consumer brands, you'll help bring that story to life through compelling customer success stories, data-driven insights, and a strong point of view on where marketing is going next. This is a highly cross-functional role that partners closely with product marketing and customer marketing.
How You'll Make a Difference:

• Lead customer-driven PR programs: Build and manage an always-on customer PR engine. Identify stand-out brands using Klaviyo, work with customers directly and secure media interest in their stories that tie back to Klaviyo.
• Identify timely, culturally relevant moments for storytelling: Monitor the marketing, retail, ecommerce and other relevant landscapes for trends, news cycles, and cultural moments where Klaviyo's platform data, customer activity, or POV can fuel fast, impactful PR plays and help tell our story in ways that resonate with what's happening now.
• Support executive thought leadership programs: Support programs for Klaviyo's CEO, CMO, and CPO. Craft messaging, shape points of view, secure speaking and media opportunities, and build executive visibility across key platforms including LinkedIn.
• Support Klaviyo events and media activations: Partner with the broader marketing and comms team to drive earned media strategies around key moments like K:BOS, media dinners, and other company milestones. This includes securing press attendance, developing compelling storylines, and amplifying announcements through coverage and relationships.
• Drive media relationships across traditional and emerging channels: Build and maintain strong relationships with retail, ecommerce, and marketing media as well as identifying creative earned opportunities through substacks, podcasts, influencers, and other nontraditional outlets.
• Leverage data for storytelling: Work with product marketing and analytics to uncover platform insights and trends that can drive unique media angles.
• Measure and improve impact: Use tools like Signal to track share of voice (SOV), campaign performance, and competitive visibility and use those insights to inform future PR strategy.
• Collaborate cross-functionally: Work closely with teams across product marketing, customer orgs, partnerships, and content to build integrated stories that amplify Klaviyo's platform value.
• Performs other related duties as assigned.

Who You Are:

• 5+ years of public relations or communications experience, including time in-house and/or at a top agency; experience in B2B tech, ecommerce, or marketing SaaS is a strong plus.
• A proven ability to land meaningful media coverage across top-tier retail, marketing, ecommerce, business, and tech publications as well as emerging channels like podcasts, substacks and influencers.
• Deep experience identifying and pitching customer stories, knowing what makes a brand story worth telling, and how to frame it for media.
• Strong familiarity with the marketing landscape, retail calendar, and the trends or stunts that capture attention.
• Skilled in executive communications, including prepping spokespeople, developing messaging, and securing speaker opportunities
• Strategic thinker and strong operator equally comfortable driving long-term PR programs and responding quickly to market moments.
• Familiar with SOV and media measurement tools (e.g., Signal, Muck Rack) and how to apply insights to your work.
• Experience managing events including user conferences and putting on media or customer events. With an understanding of what makes them unique.
• Collaborative and proactive, with strong cross-functional instincts and experience working closely with product marketing and customer-facing teams.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$92,000 - $138,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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