Senior Programs Manager - Events

The Opportunity

As the Senior Marketing Programs Manager, you will play a key role in shaping and executing our global event marketing strategy, with a strong focus on audience acquisition, promotional campaigns, and sponsorship marketing. This high-impact role supports a dynamic portfolio of events, including digital experiences, executive programming, third-party tradeshows, and select global activations.

You will lead a cadence of targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints and attract key sponsor partners aligned to the goals and audience.  You will own global event marketing strategies for assigned events to ensure regional resonance and engagement. This role serves as the strategic marketing partner for assigned events and sponsorship programs, integrating with cross-functional teams to align messaging, enhance sponsor visibility, and deliver results.

If you're a strategic thinker with a passion for delivering impactful campaigns and building partnerships, this is your opportunity to drive audience growth and commercial success across our global events.

**Please note this is a hybrid role, requiring at least 3 days per week onsite in our Framingham, MA headquarters**

What We Can Offer You

• A strategic, global role where your work will directly impact revenue, pipeline, and brand growth

• The opportunity to shape and scale our global event and sponsorship marketing approach

• A collaborative environment that encourages innovation, experimentation, and data-driven decision-making

• The chance to work cross-functionally with sales, partnerships, content, field marketing, and regional teams

• Flexibility, autonomy, and support to bring new ideas and strategies to life

• Opportunities to attend and support key events globally (~10-15% travel)

• Access to leading marketing technology platforms including Salesforce, Pardot, Quicksight, and Cvent

The Skills You Will Bring

• 8+ years of marketing experience, with a strong background in integrated demand generation and experience in event marketing

• Proven success in sponsorship marketing — from value proposition development to enablement and engagement

• Strong campaign development experience across in-person and digital events

• Exceptional collaboration skills, with a proven ability to partner closely with sales and cross-functional stakeholders

• A strategic, data-informed mindset with experience optimizing campaigns based on performance insights

• Expertise in building audience personas, buyer journeys, and high-impact messaging

• Proficiency in marketing technology systems and campaign performance reporting

• Excellent project management, communication, and organizational skills

• Self-motivated and adaptable, with a strong sense of ownership and accountability

Achievements

• Spearheaded global event marketing programs that significantly increased event registration and sponsor engagement year-over-year

• Successfully launched multi-channel audience acquisition strategies that improved attendance rates and lead quality across executive and regional events

• Enabled sponsorship revenue growth through compelling positioning, outreach strategies, and integrated partner marketing

• Built a scalable campaign framework to support year-round event and sponsorship marketing efforts across regions

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.  

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

•  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.