Lead product marketing for CellarioOS and DIY Automation: define personas, positioning, go-to-market, sales enablement, content/thought leadership, competitive and market analysis, VOC collection, and customer engagement to drive adoption and revenue.
Senior Product Marketing Manager
Full Time
Company Overview
HighRes is a Beverly, Massachusetts–based life sciences lab automation company that partners with biotech, pharma, and research organizations to implement intelligent laboratory workflows, combining hardware, software, and services to make scientific work more efficient and reproducible.
Its platform is focused on automating and orchestrating lab operations—from liquid handling and robotic systems to workflow software such as Cellario—supporting use cases like drug discovery, genomics, and other high-throughput research.
Position Summary
We are seeking a Product Marketing Manager to drive the success of CellarioOS and DIY Automation solutions in the life sciences automation space. This role is responsible for defining personas, crafting go-to-market strategies, enabling sales teams, leading content and thought leadership efforts, conducting market analysis, and shaping pricing strategies. You will work cross-functionally with product management, sales, and marketing teams to drive adoption and revenue growth.
Responsibilities
Product Marketing
- Conduct market and competitive analysis to identify trends, opportunities, and differentiation strategies.
- Define customer personas and craft compelling product positioning and messaging tailored to automation engineers and scientists.
- Develop and execute go-to-market strategies for new product launches and enhancements.
- Create and maintain sales enablement materials, including presentations, datasheets, battle cards, and training resources.
- Drive content strategy and thought leadership, including white papers, case studies, blog posts, and conference presentations.
Strategic Business Development & Customer Engagement
- Engage with customers to influence and drive demand for orchestration solutions as part of digital transformation roadmaps.
- Gather and analyze voice of customer (VOC) insights to refine messaging, improve products, and inform strategic decisions.
- Deliver customer presentations and proposals in collaboration with the sales team
- 5+ years of experience in product marketing, product management, or related roles within life sciences, lab automation, or enterprise software.
- Experience crafting messaging and go-to-market for enterprise SaaS solutions.
- Strong understanding of laboratory automation, drug discovery, synthetic biology, or genomics markets.
- Excellent communication skills, with the ability to translate complex technical concepts into compelling value propositions.
- Experience with sales enablement, including content creation and training.
- Ability to analyze market data, competitive landscapes, and customer feedback to drive strategy.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Bachelor’s degree in life sciences, business, marketing, or a related field; an MBA or advanced degree is a plus.
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