Senior Product Marketing Manager

The Senior Product Marketing Manager for Accruent’s asset management portfolio is responsible for leading global go-to-market strategy and execution for this portfolio to ultimately drive revenue. This role oversees all GTM activities as well as product launches for solutions in the asset management portfolio to ensure Accruent and these asset solutions are positioned clearly, consistently, and in a differentiable way. The role requires a balance of strategic thinking and execution to deliver measurable business impact.

We are seeking an experienced and passionate Product Marketer who thrives in highly collaborative, fast-paced environments. They must bridge the gap between high-level strategy and execution and influence and motivate others to drive successful GTM activities. This role partners heavily with colleagues in Product, Sales, Marketing, Professional Services, and Support. 

Key Responsibilities:

Go To Market Strategy and Execution

• Gather & synthesize market intelligence on the pain points within the industries we sell to and on the competitive solutions/products in our market and create sales enablement materials including battlecards, objection handling, etc.
• Develop messaging and positioning that are impactful and differentiable in the market
• Collaborate with PR and content leader to develop thought leadership messaging and content for asset management solutions to be used in demand campaigns and in sales cycles
• Lead and participate in high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.
• Create sales materials including sales presentations and collateral that showcase our solutions and our understanding of the market and customer pains
• Ensure that asset management solutions and associated content is properly represented in our digital and in-person presence
• Influence product roadmap by bringing market, customer, and competitive perspectives

Launch Leadership

• Lead product launches including GTM strategy & execution, organizational readiness and market awareness. Must motivate and influence cross-functional teams to execute on launch activities by leading launch meetings and serving as project manager. 
• Team up with the Product team and Sales Enablement team to create materials and train and enable sellers, solution consultants, BDRs, and account teams on new capabilities and products
• Partner with the Product team and Customer Marketing Manager to communicate recent enhancements and upcoming roadmap to customers via webinars, video, and written communications
• Sustain launches after launch date including ensuring how the product is received in the market resonates and sales is effectively selling products. Adapt and refine GTM positioning and sales materials to improve adoption and sales.

Qualifications:

• 5-7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution
• Growth mindset & agility: Ideal candidate approaches challenges with curiosity and resilience, continuously seeking opportunities to learn, grow and improve. They handle change gracefully with agility and acceptance and approach ambiguity by seeking clarity and gaining progress by creating structure via communication, process and prioritization. 
• Passionate project leader: Ideal candidate can lead projects and influence and motivate cross-functional collaborators to successfully execute
• Cross-functional collaboration: Ideal candidate will build strong cross-functional relationships to align priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Customer-centric, technical storyteller: Ideal candidate excels at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. They're confident presenting to diverse audiences and crafting materials that move business forward.
• Domain knowledge is a plus: 3+ years of experience within enterprise asset management space, with personas including maintenance managers/directors, plant managers and engineering managers, etc, and/or asset-intensive industries like utilities, mining, manufacturing, oil & gas, etc. 
• Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go-to-market strategies.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.