Senior Product Marketing Manager

About CyberArk

CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.

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What you will do:
CyberArk is looking for an experienced and passionate Senior Product Marketing
professional. In this role, you will act as a subject matter expert for CyberArk’s offerings
as we continue to scale our GTM efforts across machine identity security.
Working as a conduit between Product Management, Sales, Channel, Marketing and
Customer Success, you will create impactful messaging and positioning to engage
digital interactions with customers and prospects, drive sales enablement creation and
launch activities, and deliver market insights to guide product strategy.
In this role you will:
 Create impactful and differentiated product positioning and messaging
 Conduct qualitative and quantitative research to deliver market insights
 Lead go-to-market efforts for product launches and develop marketing / sales
enablement material for new product initiatives
 Produce impactful sales enablement resources for sellers, sales engineers and
partners
 Collaborate closely with solutions marketing and brand experience teams on
demand generation, content marketing and thought leadership initiatives
 Serve as subject matter expert, developing and presenting collateral for Venafi
customer events, webinars and industry events
 Work cross-functionally to inform product strategy

7+ years of professional experience in security, marketing, sales engineering,
sales enablement and/or product management (open to candidates with
developer experience who are interested in making the transition to product
marketing)
 Ability to communicate effectively verbally and in writing
 Ability to articulate / align technical features to customer needs

 Experience with market research is a significant plus
 Ability to work in a dynamic environment and solve problems with a positive
attitude