Senior Product Marketing Manager

About the role:

Samsara is seeking a Senior Product Marketing Manager for EMEA to own the regional go-to-market strategy and customer narrative for Europe, working across Samsara’s full product portfolio.

This is an audience- and region-led Product Marketing role, not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware, software, and AI-powered capabilities - to market for European customers. This includes adapting global product strategy to local customer needs, regulatory realities, and sales motions.

The role is ideal for a Senior PMM who is proactive, enjoys working on open-ended problems, and takes satisfaction in bringing clarity and structure to complex situations. You will act as a key partner to EMEA Sales, regional leadership, and US-based Product and Marketing teams, reporting into the Senior Manager for Product Marketing in EMEA.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

• Lead and execute key components of the go-to-market strategy for Samsara’s platform across EMEA, in close partnership with EMEA Product Marketing leadership
• Adapt global launches, messaging, and positioning to regional markets and audiences
• Develop regional narratives that connect multiple products into clear stories focused on customer value
• Build working knowledge across Samsara’s full product suite, including hardware, software, and AI-driven capabilities
• Explore European customer needs, buying dynamics, regulatory considerations, and the competitive landscape to provide fresh insights
• Track GTM effectiveness, adoption signals, and sales feedback
• Use insights to continuously refine messaging, positioning, and regional execution
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 6 or more years of total professional experience.
• At least 3 years of Product Marketing experience in B2B technology, SaaS, or similarly complex environments (experience working in hardware a plus)
• Proven track record partnering with Sales and Product in a sales-led GTM motion
• Comfortable working across multiple product areas rather than owning a single product niche
• Fluent professional English, written and spoken

An ideal candidate also has:

• Experience working for a US-headquartered company
• Experience supporting UK and or European markets
• Additional European language such as German, French, Spanish, or Dutch