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The Senior Product Marketing Manager leads product marketing strategies, enabling partners through effective messaging, collateral, and training, aiming to enhance engagement and revenue.
Job Title: Senior Product Marketing Manager
Location: Remote
Reports To: Head of Product Marketing
As the Senior Product Marketing Manager you will help lead the strategy and execution of product marketing initiatives that drive engagement, education, and revenue across Ren’s financial institution and foundation channels. This role is critical to scaling Ren’s impact through our partner ecosystem. You will serve as the connective tissue between Sales, Product, and Marketing—owning go-to-market execution, crafting compelling narratives, and equipping our partners and their advisors with the tools to succeed.
This role requires a blend of strategic thinking and hands-on execution, with the ability to craft partner-ready messaging, build scalable marketing assets, and align cross-functional teams around key initiatives. You’ll work closely with Relationship Managers, Charitable Strategists, and our partners to engage and accelerate the adoption of Ren’s platform.
Key ResponsibilitiesStrategic Partner Enablement- Own and evolve the partner enablement strategy across multiple partner types (e.g., RIAs, Wirehouses, and More).
- Build scalable frameworks and resources to ensure partners can position Ren effectively and consistently.
- Serve as the subject matter expert on partner needs and field feedback, translating insights into strategic marketing initiatives.
- Develop high-impact marketing and enablement content including brochures, case studies, presentations, email templates, and videos tailored to partner use.
- Maintain and evolve a central library of up-to-date, customizable collateral for internal teams and external partners.
- Ensure consistency in messaging, tone, and positioning across all partner-facing materials.
- Own the development and expansion of a scalable content library to support our AI initiatives.
- Lead content strategy and execution across the full customer journey, ensuring all assets are current, effective, and aligned with business goals.
- Continuously test, evaluate, and provide feedback to optimize the performance and impact of our content engine.
- Develop and support co-branded and partner-led marketing campaigns that drive DAF awareness, contributions, and engagement.
- Work closely with the Digital Marketing team to deploy campaigns across email, webinars, and partner channels.
- Track performance of campaigns and recommend optimizations to maximize impact.
- Design and deliver training programs, webinars, and live workshops to help partners understand Ren’s platform and philanthropic value proposition.
- Create a library of webinars and “train the trainer” on giving these workshops / webinars
- Work closely with Charitable Strategists and Relationship Managers to drive partner activation and usage.
- Gather and analyze partner feedback, usage data, and campaign performance to inform future strategy.
- Report on KPIs related to partner enablement, campaign ROI, and content utilization.
- 8+ years of experience in product marketing, channel/partner marketing, or growth marketing in B2B SaaS or fintech.
- AI experience a plus, but not required
- Proven success building scalable sales enablement programs and go-to-market plans for partner ecosystems.
- Exceptional storytelling skills—able to translate complex concepts into compelling, partner-ready narratives.
- Strong project management skills with a bias for execution and cross-functional collaboration.
- Experience working in or with financial institutions, RIAs, or philanthropic organizations is a strong plus.
- Adept at using data to inform decisions, measure impact, and refine strategy.
- Ability to thrive in a fast-paced, high-growth environment and lead through ambiguity.
- Exceptional writing and communication skills.
- Strong stakeholder management and relationship-building abilities.
- Proven experience with project ownership from initiation to delivery.
- Business acumen with sound decision-making skills.
- High level of personal ownership and initiative.
- Competitive compensation and equity packages
- Comprehensive benefits including medical, dental, vision, and 401(k)
- Flexible work environment
- The opportunity to shape the future of charitable giving and work with mission-driven partners
- A collaborative, kind, and passionate team
Ren is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Top Skills
AI
B2B Saas
Fintech
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