The Senior Product Marketing Manager will define product positioning, lead product launches, and drive adoption and retention campaigns while collaborating across teams and managing brand narratives.
Flex is building the AI-native private bank for business owners.
We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.
Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.
Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.
Flex has raised $100M+ in equity and $300M+ in debt.
- Mission-critical problems: We build software that directly controls how money moves at scale.
- High bar, low ego: Small teams, exceptional people, real ownership.
- Speed over comfort: We prioritize execution, quality, clarity, and results.
- Enduring impact: What we’re building will define how a generation of owners runs their businesses.
Team & Locations
We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.
Flex Fuels Ambition.
🕺 About the Role
Flex is hiring a Senior Product Marketing Manager to define our product positioning, lead new product and feature launches, and drive adoption, activation, and retention campaigns. You’ll collaborate closely with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes. You’ll help create launch videos, pages for new products and marketing campaigns across email, sms, and in-app messages.
This role spans both our Flex Corporate Brand (B2B) and a stealth Flex Elite B2C product. You’ll lead research-driven, user-tested initiatives to scale our campaigns, launches, website, and press presence—helping shape the voice of one of the fastest-growing fintech platforms in America.
✅ What You’ll Do
Strategic Alignment:Develop and execute a clear product marketing strategy that drives brand awareness, revenue growth, sales enablement, and customer satisfaction.
Adoption & Retention:Own programs that boost adoption, activation, and retention of our products. Identify friction points and collaborate with Product, Growth, and Data to test, iterate, and improve the user journey. Launch campaigns using email, SMS, and in-app notifications to boost metrics.
Product Launches:Lead go-to-market strategies for new features and launches. Craft messaging that resonates, supports sales teams, and drives measurable business outcomes.
Customer & Market Insights:Run research to understand user needs, use cases, and market trends. Turn insights into powerful positioning and messaging that’s consistent across every touchpoint.
Cross-Functional Collaboration: Partner with Product, Data, Brand/Design, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences.
Brand & Content Leadership:Shape our narrative through compelling content and storytelling across web, organic, paid, direct, PR, and email channels.
Media & PR Strategy:Guide public relations efforts, positioning Flex as a thought leader at the intersection of finance and technology.
Operational Excellence:Implement strong project management systems (Asana or similar) to scale efficiently and improve cross-team communication.
⚡️What Makes You a Great Fit
5+ years leading Product Marketing in a high-growth B2B FinTech or similar multi-product environment.
Experience creating go-to-market strategies for new products and features, including producing launch videos, landing pages and similar assets.
Experience launching adoption, activation and retention campaigns, including email, sms, and in-app message campaigns.
Proven ability to manage and mentor high-performing teams with clear, confident communication.
Strong analytical mindset define KPIs, track progress, and drive decisions through data.
Experience collaborating with creative teams on brand, copy, and visual assets.
Exceptional writing, storytelling, and communication skills.
High technical fluency with modern marketing and analytics tools.
Strong project management skills, able to lead cross-functional initiatives with urgency and accountability.
Entrepreneurial mindset — you’re eager to build, experiment, and make a tangible impact.
Thrive in fast-paced environments, act with ownership, and bias toward action.
💎 What We Offer
A visionary founding team with deep industry expertise.
💰 Competitive salary + equity + benefits.
🏥 100% employer-covered medical, dental, and vision.
📈 Stock options with massive upside.
🏝 Unlimited vacation policy.
🌎 Remote-friendly culture with biannual offsites.
Backing from leading Silicon Valley investors.
At Flex, we value ambition, integrity, and impact. If you’re driven by curiosity, creativity, and the desire to build something meaningful, we’d love to hear from you.
Why Join Us
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.
Top Skills
Asana
Marketing And Analytics Tools
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