Bazaarvoice Logo

Bazaarvoice

Product Marketing Manager

Reposted Yesterday
Remote or Hybrid
2 Locations
135K-164K Annually
Senior level
Remote or Hybrid
2 Locations
135K-164K Annually
Senior level
Lead the go-to-market strategy and execution for Bazaarvoice products focusing on social and creator marketing, driving adoption and growth.
The summary above was generated by AI
We’re seeking a strategic, results-driven Senior Product Marketing Manager to lead go-to-market strategy and execution for Bazaarvoice product areas across social, creator, and commerce. This includes Bazaarvoice Vibe, our integrated solution uniting creator marketing, social media management, social commerce, and product sampling into one powerful growth engine. As ‘general manager” of your portfolio, you are responsible for the overall business goals (pipeline, booking, revenue, retention, etc.) for your portfolio.  Partnership with products and GTM engines including Marketing, Sales, and Client Success will be key.  
You’ll play a central role in shaping messaging, influencing roadmap strategy, enabling sales and CS, and driving adoption and growth across a fast-evolving and highly competitive space.
You’ll thrive in this role if you’re a builder—someone who loves translating complex capabilities into clear business value, aligning cross-functional teams, and turning market insights into powerful GTM strategies.

What You’ll Do:

  • Own the GTM strategy for Bazaarvoice Vibe’s social & creator product areas, including product positioning, messaging, launches, and ongoing adoption motions.
  • Build compelling narratives that clearly differentiate Bazaarrvoice Vibe in a crowded market—across social media management, creator marketing, affiliate monetization, sampling, and social commerce.
  • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
  • Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity; guide internal teams on how to win.
  • Collaborate with sales, customer success, and services teams to equip the field with the tools they need to confidently sell, support, and upsell our social & creator offerings.
  • Gather market intelligence and voice of customer to inform roadmap prioritization and guide product-market fit.
  • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and customer decks.
  • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
  • Serve as a strategic partner to Content Marketing, Growth Marketing, and Field Marketing for demand generation, booking and revenue conversion, and customer advocacy 

What You Bring:

  • 5–8 years of product marketing or relevant experience in B2B SaaS, ideally in martech, adtech, social platforms, or e-commerce.
  • Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
  • Exceptional messaging and positioning skills—able to turn features into compelling stories that resonate with marketing and commerce leaders.
  • Strong understanding of social media marketing, creator/influencer marketing, affiliate, or commerce ecosystems.
  • Strategic thinker with a bias for action. You know how to prioritize and execute in a fast-paced environment.
  • Comfortable collaborating with sales, field, product, and exec stakeholders. You can speak fluently across business, technical, and creative teams.
  • Excellent written and verbal communication.

Top Skills

Adtech
B2B Saas
E-Commerce
Martech
Social Platforms

Similar Jobs

10 Hours Ago
Easy Apply
In-Office or Remote
2 Locations
Easy Apply
Senior level
Senior level
Healthtech • Software
The Product Marketing Manager drives go-to-market strategies including positioning, messaging, and pricing for data products, collaborates across teams, and creates sales enablement assets.
Top Skills: SaaSSoftware
2 Days Ago
Remote
United States of America
Junior
Junior
Artificial Intelligence • Computer Vision • HR Tech • Machine Learning • Software
The Product Marketing Manager develops go-to-market strategies, manages product launches, and drives marketing performance while collaborating across teams to enhance customer acquisition.
Top Skills: B-To-B Go-To-Market StrategyDemand GenerationMarketing CommunicationsPrSoftware Product Marketing
3 Days Ago
Easy Apply
Remote or Hybrid
Chicago, IL, USA
Easy Apply
3-5
Mid level
3-5
Mid level
Artificial Intelligence • Big Data • Logistics • Machine Learning • Software • Transportation
The Product Marketing Manager will craft messaging and marketing strategies, educate stakeholders, create compelling content, and support new product launches while analyzing buyer needs.
Top Skills: MarketingProduct Management

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account