Senior Product Marketing Manager

Influ2 is a new kind of B2B advertising that actually works.

With Influ2, GTM teams can focus on the same buyers throughout the entire buying journey—from cold prospecting to closing and upselling—driving sales revenue. Buyers who engage with Influ2’s contact-level ads are twice as likely to convert.

Over 100 enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware, love our technology. We hope you will love it too.

Who we are looking for: We are seeking a dynamic Senior Product Marketing Manager to drive the next growth phase for Influ2. If you have a passion for technology and a knack for crafting compelling product narratives, we want to hear from you.

What you'll do: As a Senior Product Marketing Manager, you will play a crucial role in defining and executing our product marketing strategies.

Your responsibilities will include:

• Product positioning and messaging: Create clear and compelling product positioning and messaging that resonates with our target audience. Develop and maintain key messaging documents and sales enablement materials.
• Market research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use these insights to inform product development and marketing strategies.
• Go-to-market strategy: Develop and implement go-to-market plans for new and existing features and products. Collaborate with product management, sales, customer success, and customer marketing teams to ensure successful launches.
• Content creation/enablement: Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more.
• Campaign management: Partner with demand generation and customer marketing teams to plan and execute integrated marketing campaigns that drive product awareness and product adoption initiatives.
• Customer engagement: Partner with customer marketing on customer voice initiatives such as surveys, beta programs, advisory boards, and virtual product roundtables.
• Performance tracking: Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.

Your experience:

• 5+ years of experience in product marketing within the B2B Tech industry.
• Proven success in developing and executing go-to-market strategies.
• Experience collaborating with cross-functional teams, including product management, sales, customer marketing, and customer success.
• Proficiency with tools such as HubSpot, Salesforce, Pendo, and Zendesk.
• A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.

Your skills:

• Strong communication and storytelling skills, with the ability to translate complex concepts into simple, compelling messages.
• Analytical mindset: ability to leverage data and metrics to inform decision-making.
• Creative thinking: the ability to develop innovative and impactful marketing campaigns.
• Results-driven: focused on achieving measurable outcomes and contributing to overall business goals.

What's in it for you?

• Join a collaborative and innovative team with a flat organizational structure.
• Gain exposure to leading companies in various industries and actively contribute to their success.
• Remote work flexibility with no fixed working hours; work where and when it suits you.
• Unlimited Vacation policy to ensure a healthy work-life balance.
• Generous Parental Leave and other well-structured PTO policies.
• A well-rounded health package with comprehensive medical, dental, and vision coverage.







About Influ2

We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 18 months while achieving 50% growth.




We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.




We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.