Senior Product Marketing Manager

OneSpan is a global leader in digital agreements and e-signature solutions, enabling organizations to securely digitize business processes. With a focus on user experience, security, and innovation, OneSpan empowers customers to achieve their goals while safeguarding critical transactions.

We specialize in serving highly regulated industries, with a strong emphasis on financial services. From banks and credit unions to insurance providers, OneSpan delivers trusted solutions that streamline workflows, enhance customer experiences, and maintain compliance with industry regulations."

Key Responsibilities:

Industry-Specific Market Strategy & Positioning:

• Develop and execute the product marketing strategy for OneSpan Sign within the financial services industry, ensuring alignment with vertical-specific business goals.
• Define and articulate the product’s value proposition, positioning, and key differentiators for banks, insurers, wealth management firms, and other financial institutions.

Vertical-Specific Content Development:

• Create tailored messaging frameworks, sales enablement materials, and product collateral designed to resonate with financial services decision-makers.
• Develop high-impact thought leadership content, including whitepapers, case studies, webinars, and industry reports specific to the financial services sector.

Go-To-Market Leadership:

• Partner with product management to guide product launches and updates tailored to financial services use cases, ensuring seamless execution of go-to-market strategies.
• Collaborate with sales and customer success teams to support campaigns and initiatives targeting financial services organizations.

Customer & Market Insights:

• Conduct ongoing research into financial services market trends, challenges, and competitive landscape to identify opportunities for differentiation.
• Engage with customers in the financial services sector to understand pain points, use cases, and feedback to refine marketing strategies and influence the product roadmap.

Sales Enablement:

• Equip sales teams with tools and resources specifically designed for financial services customers, including industry-tailored battle cards, pitch decks, and ROI calculators.
• Provide training and guidance on the unique needs of financial institutions and how OneSpan Sign addresses them.

Metrics & Reporting:

• Measure and report on the performance of financial services-focused product marketing initiatives, analyzing impact on key business metrics (e.g., pipeline, revenue growth, customer retention).
• Continuously optimize strategies based on data-driven insights and customer feedback.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.

Experience:

• 8-12 years of work experience in B2B SaaS, including 5+ years of product marketing experience, preferably within SaaS, cloud software, or digital agreements solutions.
• Strong knowledge of the financial services industry, including its challenges, trends, and regulatory environment.
• Proven track record of successfully marketing to financial institutions and driving measurable business outcomes.

Skills:

• Exceptional storytelling and communication skills, with the ability to translate technical features into compelling value propositions for financial services professionals.
• Strong analytical mindset and proficiency in leveraging data for decision-making.
• Expertise in competitive analysis and market research, with a focus on financial services.

Tools:

• Familiarity with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Experience with project management tools (e.g., Asana, Monday) is a bonus.

What We Offer:

• Competitive compensation and benefits package.
• A collaborative and innovative work environment.
• Opportunities for growth and development within a global organization.
• A chance to make a tangible impact in one of the most critical industries in the world

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