Senior Product Marketing Manager

The Senior Product Marketing Manager at 15Five shapes and executes 15Five’s product marketing strategy. This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns.

OUTCOMES

• Continue 15Five’s transition from a collection of products into a unified platform
• Attend and listen to prospect and customer calls to deeply understand buyer and head of HR needs, pain, blockers, etc., in alignment with our strategy
• Research and create messaging that increases demand creation and demand capture effectiveness and efficiency, as well as new business and expansion business win rates
• Research and write case studies that increase win rates for new business and expansion business
• Create and iterate on messaging, value props, examples, customer stories, etc., on a daily and weekly basis
• Successfully launch additions to 15Five’s platform that add clear, compelling value for our customers and prospects
• Provide regular feedback on other distribution channels for our messaging (e.g., podcast, organic social, sales presentations) to ensure every touchpoint reinforces our message

SIGNS YOU'RE RIGHT FOR THE ROLE

• Extreme ownership mentality who wants to work in a fast-paced startup environment and make an impact through doing the work in a competitive market
• You love copywriting and messaging
• You’re passionate about the impact that HR, leaders, and managers have on a business
• You’re willing to pitch in to help your teammates 
• You’re willing to take intelligent risks and believe fortune favors the bold
• You’re a fan of Chris Walker and Refine Labs

REQUIRED EXPERIENCE

• 7+ years of Senior Product Marketing experience at a B2B software company
• You have platform experience, not just product experience
• You’ve used of qualitative and quantitative research to create compelling messaging with weekly iterations and refinements
• You’ve directly worked with sales teams and other internal stakeholders to make rapid improvements to messaging, sales presentations, and more
• You’ve created valuable case studies that celebrate customer successes and compel prospects to buy

ABOUT 15FIVE

15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:

- Full Medical, Dental, and Vision Insurance

- Flexible Time Off (minimum 3 weeks off every year)

- Employer paid Short-Term, Long-Term Disability, and Term Life

- 401K with 4% match at 6 months of employment

- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

- Up to 16 weeks Paid Parental Leave for birth and non-birth parents

- 16 paid holidays in 2025

- TalkSpace (mental health therapy)

- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)

- Monthly reimbursement for internet

- Sabbatical Program accessed at 7 Years

- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

For more information see:

Our Mission, Vision, & Values - https://www.15five.com/about

Our People and Culture - https://www.15five.com/about/careers

Diversity, Equity, Inclusion, & Belonging - https://www.15five.com/deib

Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $126,000 - $137,000 + equity + bonus + benefits.

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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