Senior Product Marketing Manager

Abacus Insights is a mission-driven technology company focused on transforming the healthcare data industry, ultimately creating a more personalized patient experience, improving health outcomes, and lowering the overall cost of healthcare. Abacus Insights provides a flexible, efficient, and secure platform that organizes and exchanges healthcare data from various sources and formats, allowing our customers to uncover differentiated insights. In addition, our employees know that they play an active role in keeping our customers' data safe and are responsible for ensuring that our comprehensive policies and practices are met. 

With our deep expertise in cloud-enabled technologies and knowledge of the healthcare industry, we have built an innovative data integration and management platform that allows healthcare payers access to data that has been historically siloed and inaccessible. Through our platform, these healthcare organizations can ingest and manage all the data they need to transform their business by supporting their analytical, operational, and financial needs. 

Since our founding in 2017, Abacus has built a highly successful SaaS business, raising more than $81 Million from leading VC firms with deep expertise in the healthcare and technology industries. We are solving problems of massive scale and complexity in a sector that is not only ready for disruption. We're growing quickly and would love for you to be a part of it! 

About the Role: 

We are looking for an experienced Senior Product Marketing Manager with deep expertise in marketing healthcare data and technology products to U.S. healthcare payers, to join the Abacus team. This role requires a strategic marketer with omni-channel marketing experience and a data-driven mindset to drive product adoption and market differentiation. You will own development of content strategy, oversee and execute go-to-market strategies, create compelling messaging, and enable sales teams with insights and materials to engage payer decision-makers effectively. 

You will:

The Senior Product Marketing Manager will work collaboratively with product, sales, and client teams to understand critical needs and prioritize across the following responsibilities to maximize impact of product marketing:  

Go-to-Market Strategy

• Develop and execute go-to-market plans for new and existing products 
• Coordinate with product, sales, and marketing teams for successful execution. 

 Omni-channel Marketing Execution

• Plan and optimize integrated campaigns across digital, social, email, events, and sales enablement to maximize engagement.   

Product Positioning and Messaging

• Craft compelling, evidence-based value propositions that resonate with payer executives, business and IT teams 
• Ensure consistency across all marketing channels and sales materials. 

 Content and Collateral Development

• Create targeted sales enablement materials, thought leadership content, white papers, and case studies that drive demand and lead conversion 
• Manage content development process and workflow for thought leadership content and marketing campaigns
• Oversee marketing campaigns and schedules  

 Market Research and Competitive Intelligence 

• Analyze payer market trends, customer pain points, and competitor positioning to refine marketing strategies
• Equip sales and client success teams with information and educational tools to counter competitive threats. 

 Performance Tracking and Reporting 

• Establish, monitor, and report on product marketing KPIs.
• Optimize product marketing strategies based on data-driven insights. 

Must-Have: 

• 5+ years of experience marketing healthcare data, technology (cloud-based solutions), and/or analytics products to US healthcare payers (B2B)
• 5+ years omni-channel marketing experience including digital, content, and event marketing
• Proven ability to craft compelling B2B marketing messaging and execute targeted campaigns
• Deep understanding of US healthcare payers including needs, challenges, markets, and regulatory environment in at least two of the following areas: interoperability, risk adjustment, financial performance and program ROI, provider data management, utilization/care/population health management.
• Proficiency with design tools and digital marketing software (e.g., Adobe Creative Suite, Canva, HubSpot, etc.).
• Self-starter with the ability to work independently and to collaborate effectively with cross-functional team members to drive action. 

Nice-to-Have: 

• Proficiency in marketing automation, CRM, and analytics tools (e.g. HubSpot, Salesforce, Google Analytics)
• Familiarity with data product types and use cases including data product categories (e.g., data management, data platforms, analytics tools, data visualization solutions, etc.) and how they are used by US healthcare payers
• Understanding of data product development lifecycle and key data engineering and pipeline concepts (e.g. ingestion, processing, storage, etc.)
• Interest in using AI to enhance marketing automation efficiency
• Experience managing/coaching a team of junior product marketing managers 

Equal Opportunity Employer 

As a mission-led technology company that is helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we proudly dedicate extensive time and resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment of any type regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.