Senior Product Marketing Manager, Bitbucket

Working at Atlassian
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Atlassian is looking for a world-class Senior Product Marketer to lead product launches and overlay Sales team and Partner enablement efforts for Bitbucket, our source code management and CI/CD solution. To be successful in this role, you'll need to understand our Sales and Partner motions, working closely with both teams as well as our Product team. You will create the strategy, messaging, and content needed to accelerate pipeline and help drive revenue. This role is ideal for a Product Marketer skilled at crafting compelling marketing narratives, content, and go-to-market strategies looking to drive measurable impact! You'll report to the Head of Product Marketing, Bitbucket.
In this role, you will:

• Stay on top of customer, market, and competitive research to shape messaging, campaigns, sales enablement, and influence our product strategy.
• Execute product launches to take our latest innovations to market.
• Develop and refine differentiated positioning, use cases, pitch decks, and demos to be used by Sales and Partners.
• Drive PMM participation in Sales and Partner programs, plays, and other pipeline-generating activities.
• Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives, including accelerating pipeline and increasing win rates, product attach rate, adoption, and customer retention.
• Increase sales success by providing direct deal support through tactics such as account strategy, deal win stories, objection handling, and product positioning.

More about you:

• 5-7 years of experience in enterprise Product Marketing and/or related marketing or sales roles in B2B SaaS.
• Understand the software development lifecycle, the challenges developers face, and the tools they use to do their jobs.
• Expert on high-touch enterprise marketing motions and buyer personas.
• Strong storyteller, writer, and communicator with an eye for good design who can succinctly simplify complex ideas into simple, compelling messages for different audiences.
• Structured thinker with demonstrated ability to manage multiple complex projects simultaneously.
• Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Partners, Marketing, and Product to deliver on a shared vision and goals.
• Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives.
• Self-starter with a positive attitude who isn't afraid to roll up their sleeves and get things done.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $131,400 - $171,550
Zone B: $118,800 - $155,100
Zone C: $109,800 - $143,350
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .