Senior Product Marketing & Content Marketing Manager

Location: Remote, United States East Coast Time Zone Preferred

Akeyless Security delivers a cloud-native SaaS platform that integrates Vaultless Secrets Management with Certificate Lifecycle Management, Next Gen Privileged Access Management (Secure Remote Access), and Encryption Key Management to manage the lifecycle of all machine identities and secrets across all environments. 

Trusted by Fortune 100 companies and industry leaders, Akeyless is redefining identity security for the modern enterprise, delivering the world’s first unified Secrets & Machine Identity platform designed to prevent the #1 cause of breaches - compromised identities and secrets. Backed by the world’s leading cybersecurity investors and global financial institutions including JVP, Team8, NGP Capital, and Deutsche Bank. 

Akeyless is looking for a Senior Manager, Product Marketing & Content Marketing to lead two major initiatives for Akeyless Security. First is to lead the creation and orchestration of strategic campaign content and, second is to support high-impact marketing communications. This individual will play a pivotal role in shaping and amplifying the Akeyless story across the buyer’s journey—from awareness to conversion—while ensuring alignment with SEO, AEO (Answer Engine Optimization), and broader go-to-market efforts.

This is a cross-functional, hands-on role for a skilled marketer who thrives at the intersection of product marketing, content marketing and communications. You’ll collaborate with product, demand generation, and executive stakeholders to develop high-quality content, manage industry conversations, and elevate our market visibility.

Responsibilities

Campaign Content Strategy & Development

• Plan, write, and produce a full spectrum of campaign content to support integrated programs across all stages of the funnel:

Top of Funnel: SEO and AEO-optimized blogs, social media posts, thought leadership articles, infographics, checklists, influencer videos, interactive quizzes

Mid Funnel: Webinars (live and on-demand), analyst reports, eBooks, industry surveys, customer testimonials

Bottom of Funnel: Technical white papers, ROI calculators, solution briefs, product comparison guides, case studies

• Collaborate with SEO and Content teams to optimize all content for discoverability across traditional search and AI-powered engines.
• Identify gaps in existing content libraries and initiate development of assets that support high-intent buyer needs.
• Ensure all content aligns with messaging frameworks, target personas, and vertical-specific campaign goals.

Influencer & Industry Collaboration

• Identify key industry influencers, independent analysts, bloggers, and subject-matter experts, and develop co-marketing or content partnerships that enhance campaign reach and credibility.
• Engage and manage these relationships to co-create or amplify campaign assets, including joint webinars, expert Q&As, or curated industry roundups.

Product Messaging & Positioning

Partner with other product marketing and product team members to 

• Translate complex technical features into compelling positioning, messaging, and stories tailored to specific audiences and verticals.
• Develop and maintain product messaging frameworks and content toolkits for internal and external use (pitch decks, talk tracks, one-pagers, FAQs).
• Enable Sales and ensure their readiness to take Akeyless platform to market.

Support Marketing Communications  

• Plan and execute analyst briefings & inquiries and briefings with clear purpose, messaging, and business objectives.
• Develop media pitches that map to timely product launches, customer stories, or industry trends.
• Write and edit press releases, product announcements, and thought leadership commentary.
• Develop and support social media communications using AI Tools and working with creative agencies.

Cross-Team Coordination

• Serve as the connective tissue across other members of the Product Marketing team, Demand Gen, Product, Communications, and Creative Teams.
• Collaborate with Sales Enablement to ensure campaign content flows into GTM toolkits and sales narratives.
• Monitor content performance and adjust strategy based on campaign outcomes, buyer engagement, and funnel progression.

Qualifications

• 6–8+ years of experience in B2B product marketing, content marketing, with experience in working with communications teams (cybersecurity or Identity security SaaS preferred).
• Track record of producing high-quality, multi-format campaign content that maps to marketing objectives and buyer journeys.
• Experience working with analyst firms (e.g., Gartner, Forrester) and preparing materials for MQ/Wave-style engagements.
• Excellent writing, messaging, and storytelling abilities.
• Familiarity with SEO/AEO best practices and content performance tools (e.g. Google Search Console, SEMrush, Clearscope).
• Understanding of Identity Security space and ability translate technical features into compelling end user or influencer narratives. 
• Strong collaboration skills and the ability to navigate matrixed teams.

Base salary: $150K-$170K

In addition: Bonus + Company Stock Options + Benefits

The compensation package depends on experience