Position Overview
At the OraSure family of companies, our innovative sample management solutions and diagnostics unlock access to accurate, essential information that advances health and well-being globally. Our products include molecular sampling kits for the genome, microbiome and proteome and rapid diagnostics for infectious disease.
The Senior Product Manager will play a key role in driving growth of a business or businesses within OTI as a part of the Product Office. The Senior Product Manager will focus on 1) the development and execution of the product roadmap for the business, including new product introduction and product lifecycle management, 2) development and execution of the business strategy to drive commercial success of the products within their respective markets, and 3) all other aspects of on-going product support for the assigned portfolio of products. The Senior Product Manager will work closely with a variety of cross-functional partners, and as required, lead or manage a small team of Product Managers to successfully deliver on the growth targets within their assigned market vertical(s).
Responsibilities
Develop and execute a multi-year product roadmap for the business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products.
Establish and execute product lifecycle management plans for each product line, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization.
Provide strategic leadership to the cross-functional core team for product development projects. Provide input as the voice of customer through all stages of product development and provide clear direction to the cross-functional team.
Serve as the product expert, developing a deep understanding of the products to help manage product inquiries and customer issues.
Gather and evaluate customer input and be the product line champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and growth of market adoption.
Maintain a prioritized list of product initiatives and work closely with cross-functional partners to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance.
Work cross-functionally with stakeholders in other departments including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales.
Develop and deliver training for the sales force on a regular basis regarding new product introductions and initiatives.
Lead the development of the business growth strategy through OTI’s annual strategy playbook process.
Identify, assess and define new segments for marketing and sales to target, including development of positioning and key messaging and financial projections.
Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities.
Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives.
Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization
Work with sales team to support key accounts as needed to ensure successful sales and ultimate customer satisfaction
Partner with downstream marketing to develop and maintain the portfolio brand and ensure the integrity of brand look, feel and messaging
Support downstream marketing in the development of marketing materials and collateral.
Lead the development of the Long Range Plan 5-year financial projections for the business.
Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends leading to revenue and cost increases and declines and take action as needed.
Key Responsibilities
New Product Introduction & Product Lifecycle Management
Strategy and Commercial Success
Qualifications
Bachelor’s Degree in business or science related field is required. PhD or MBA are highly desirable
5+ years of experience in product management or related function. Prior product management experience in the medical devices industry (particularly diagnostics) is highly desirable
Strong track record of successful new product introductions with hands-on product development experience ranging from concept through product launch
Significant experience identifying and quantitatively assessing business opportunities and developing business plans to support
Experience conducting market research studies to understand customer needs and market trends leading to identification of new product and business opportunities
Experience working directly with a sales team to set and meet sales targets
Experience developing key opinion leader relationships and external partnerships
Ambitious, self-motivated individual with the ability to complete tasks without significant oversight
Consistent delivery of high-quality work product with appropriate attention to detail
Strong understanding of product development processes from product concept to commercialization and product lifecycle management from launch to product rationalization
Must be able to achieve results in a cross-functional team environment, exhibiting formal and informal leadership skills and strong goal / results orientation
Ability to lead a team of high-performing individuals, with or without formal authority, to meet the growth objectives & strategic imperatives within the program or product area
Proven track record developing, driving and maintaining high performing product lines and achievement of product financial targets
Outstanding communication skills
Ability to travel throughout the US/Canada and internationally
Desired Experience
Knowledge, Skills & Abilities
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
