Own the vision, roadmap, and execution for Bask’s website-building and storefront customization products. Lead improvements to visual editing, content management, templates, publishing, responsiveness, accessibility, and reliability. Partner with merchants, engineering, design, and commerce teams to simplify complex technical capabilities, define requirements, analyze product metrics, and deliver intuitive SaaS experiences. The role requires strong technical product management experience, web development knowledge, and hands-on collaboration through discovery, launch, and iteration.
About Bask Health
Requirements
Bask Health provides a full-service SaaS platform that enables doctors, entrepreneurs, and healthcare businesses to build, manage, and grow direct-to-consumer telehealth businesses.
We're an entrepreneurial, product-focused team that values ownership, speed, and exceptional execution. We work in small teams, tackle complex problems, and expect everyone to take an active role in building and improving our products.
About the RoleWe're looking for a Senior Product Manager, Sites & Studio to lead the strategy, development, and improvement of Bask's website-building and storefront customization experiences.
You'll own the product experiences that help merchants create, design, customize, and publish their telehealth websites through Bask's Sites and Studio applications.
This is a hands-on technical product management role focused on making sophisticated website-building tools intuitive, flexible, and reliable. You'll work closely with engineering, design, and merchant-facing teams to understand how businesses build their storefronts, identify friction, and deliver improvements that help them launch and manage professional websites.
We're looking for someone who understands modern web development, has strong product judgment, and can turn complex technical capabilities into simple, powerful tools for merchants.
What You'll Do- Own the product vision, strategy, roadmap, and execution for Bask's Sites and Studio experiences.
- Lead improvements to website creation, visual editing, storefront customization, previewing, and publishing workflows.
- Work directly with merchants and customer-facing teams to understand how businesses build and manage their websites.
- Improve the usability and flexibility of Bask's website-building and design tools.
- Develop intuitive workflows for editing layouts, managing website content, and customizing storefront appearance.
- Partner with engineering and design teams to improve templates, reusable components, and website customization capabilities.
- Define product requirements for site configuration, previewing, publishing, and ongoing website management.
- Identify opportunities to simplify website setup and reduce the technical knowledge required to launch a storefront.
- Collaborate with frontend engineers to evaluate rendering, responsiveness, performance, accessibility, and technical tradeoffs.
- Improve the reliability of website editing and publishing experiences, including error handling and recovery.
- Coordinate with Merchant Platform & Commerce teams to ensure product catalogs, pricing, and commerce settings are reflected accurately in storefront experiences.
- Explore opportunities to improve website creation through automation, reusable design systems, and AI-assisted tools.
- Define and monitor product metrics such as site activation, publishing success, feature adoption, editing efficiency, and merchant satisfaction.
- Gather merchant feedback, conduct product discovery, and use analytics to prioritize improvements.
- Lead initiatives from discovery and technical planning through development, launch, and iteration.
- Take ownership of product outcomes and continuously improve the website-building experience.
Requirements
- 5+ years of professional product management experience building and shipping software products.
- Previous software engineering experience or a technical background that includes hands-on coding experience.
- Ability to read and write code, understand technical implementation details, and communicate effectively with engineers.
- Experience owning SaaS products, website-building tools, content management platforms, or complex web applications.
- Strong understanding of modern web technologies, APIs, frontend architecture, and responsive web experiences.
- Proven experience leading products from discovery and technical planning through launch and iteration.
- Experience working closely with frontend engineers and product designers to deliver user-facing software.
- Ability to translate complex technical capabilities into intuitive product experiences.
- Strong product discovery, prioritization, and roadmap management skills.
- Experience using customer feedback, usability insights, and product analytics to guide decisions.
- Excellent written and verbal communication skills.
- Ability to work independently, navigate ambiguity, and ship high-quality products under tight timelines.
- Experience with website builders, content management systems, or visual editing platforms.
- Familiarity with Shopify, Webflow, Framer, WordPress, or similar website-building tools.
- Experience with drag-and-drop editors, reusable components, templates, or design systems.
- Knowledge of JavaScript, TypeScript, React, Next.js, or modern frontend frameworks.
- Familiarity with website rendering, performance optimization, accessibility, and responsive design.
- Experience building multi-tenant SaaS platforms that support configurable websites or storefronts.
- Experience with AI-assisted website creation, content generation, or design automation.
- Experience with e-commerce, direct-to-consumer businesses, or merchant-facing software.
- Experience with telehealth, digital health, or healthcare technology platforms.
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