Senior Product Designer II, AI Breeze Assistant

At HubSpot, our AI team is not just researching customers—we’re shaping how businesses and their customers interact with artificial intelligence in helpful, valuable, and intuitive ways. We’re balancing innovation leveraging AI with a strong commitment to delivering real value to our customers.

Our AI team is growing rapidly— doubling in size this year. This growth is an opportunity to bring in awesome teammates who will help us design in this exciting and highly ambiguous space.

We seek fellow curious, bright, hardworking designers with a high bar for craft. We need dreamers who also move the mountains they see in the way. Because the field is moving at such great speeds, we don’t see ourselves as experts, and are learning AI real-time. We've approached building AI journeyman expertise as a team.

Researching for AI product experiences is exciting and also full of novel research challenges. Many users don’t know what they want from AI, it’s still a technology in search of a problem. Other users are skeptical, worried about or resistant to using AI. Mental models are still evolving and truly helpful quality is difficult to achieve. We’ve embraced the ambiguity in this space by focusing on speedy exploration, scrappy insights and learning from the quickly evolving marketplace.

We expect researchers to be opinionated and have an ownership mindset, approaching product and user questions with innate curiosity and a healthy dose of optimism.

Last year we launched CoPilot, an AI-powered conversational interface embedded across every page of HubSpot. The promise of CoPilot is a surface that allows any user at any moment to get AI assistance in context. The natural language interface allows the system to meet the users where they are at without needing to be overly technical.

We also invested in our first generation of AI agents. We learned a lot about the challenges and opportunities agents bring, which has allowed us to envision a more sophisticated evolution into an agent platform this year. This will empower both HubSpot and third-party creators to develop agents tailored to their unique use cases.

At INBOUND, we launched the next generation Breeze Assistant, a flagship AI experience built natively into HubSpot for marketers, sales reps, and service professionals. The new Breeze Assistant is available as a standalone mobile and desktop app as well as embedded directly in HubSpot, powered by our unified “AI Brain” that brings rich company and CRM context into every interaction. It’s not just a chatbot or a help desk tool. Breeze Assistant proactively supports your workday preparing you for meetings with full CRM summaries, answering strategic business questions, synthesizing information from across your connected apps, and adapting a personalized experience for every customer.

At its heart, the work we’re doing is about enabling HubSpot users to unlock their full professional potential. By reducing friction, managing complexity, and amplifying creativity, we’re transforming how businesses use AI to achieve their goals. It’s an exciting time to be at the intersection of AI and UX, and we’re just getting started.

What’s not obvious from the outside (yet) is that Product Design at HubSpot is on a multi-year arc of transformation.  From the top there’s a deep commitment to building a research culture that feeds our organizational intuition about our customers. We’re investing in craft across all areas of UX including research. You can see this with the caliber of the people we’re hiring, setting exceptionally high standards, seeking the very best to help our entire organization understand at a core level the opportunities and challenges in this quickly evolving industry.

Our UX team is a passionate and diverse group of more than 200 product designers, content designers, researchers, and design ops folks who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. And we design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. And we strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too!

• Autonomous & adaptable: You thrive in uncertainty and excel at solving unstructured problems.
• A strategic systems thinker: You think holistically and can design for multiple personas and use cases.
• Creative & future-focused: You bring innovative ideas and are eager to try new things, especially in AI.
• A platform-minded problem-solver You're excited to design tools and frameworks others will build upon.
• Execution-strong: You bring clarity, influence across functions, and get things done with attention to detail.
• Skilled in remote collaboration: You've thrived in distributed team environments and can influence effectively from afar.
• Curious with a growth-mindset: You're eager to learn new technologies and approaches, and can quickly adapt to evolving requirements and market trends

You align with HubSpot’s HEART values (Humble, Empathetic, Adaptable, Remarkable, Transparent). Bonus points if you have experience with complex front-office systems like CRM or omnichannel tools.

We seek a Senior Product Designer II with end to end, product design experience, ideally in sophisticated B2B SaaS or AI/ML products. As a Senior Product Designer II on our Customer Agent Growth, Onboarding, and Setup teams, you'll help set the vision and drive strategic outcomes across a significant portion of our product. You'll have a seat at the table from day one, working closely with product managers, engineers, and researchers.

You'll shape how customers discover, evaluate, and get value from our AI-powered product. This includes:

• Product-led growth and first-time setup experiences
• AI agent monetization and in-product discovery
• Human <> AI handoffs and out-of-office support
• Expanding omnichannel capabilities
• Segmentation, targeting, and evolving to new front-office use cases

You will translate complex AI capabilities into intuitive and delightful user experiences that directly impact a key product area.

• Own and evolve the embedded conversational experience and its modalities across HubSpot.
• Craft a simple, yet powerful experience for capturing user intent through conversational UX. (deep app connectors, all the power and data iun Hubspot) making knowledge and workflows instantly accessible.
• Invent new human–AI collaboration patterns for orchestrating work across HubSpot through Breeze Assistant. 
• Collaborate cross-functionally to scale solutions and patterns across platforms and teams. Codifying new patterns you design in our design system. 
• Raise the bar for design quality and craft in AI-powered product areas.

You'll shape how customers seamlessly integrate Breeze Assistant into their workflow and learn new, faster ways to get work done by just asking Breeze to do the work for you. 

• Design & execution: Taking ownership of design initiatives from concept to launch, delivering high-quality user flows, wireframes, prototypes, and high-fidelity mockups.
• Problem solving: Breaking down complex, ambiguous AI problems into manageable, actionable design challenges, driving discovery and validation activities.
• User-centered design: Putting users at the center by conducting research (e.g., usability testing, interviews) to understand needs and pain points related to AI, synthesizing findings into actionable insights.
• Collaboration: Working closely with cross-functional partners to influence design decisions and advocate for user needs.
• Interaction & visual design: Designing interactions for AI-powered features, proposing multiple solutions, and applying visual design principles for polished, accessible interfaces.
• Prototyping: Utilizing appropriate methods and tools to test hypotheses and communicate design intent efficiently.
• Systems thinking: Considering the broader implications of your design decisions, ensuring consistency and scalability.
• Mentorship: Actively participating in design critiques and contributing to the growth of junior designers.

There’s a lot of research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard”—and that’s okay! We really value people who bring unique perspectives and add new knowledge to our team.

But you might not feel like you “check all the boxes” as you read this job post. We get it. And we feel these things ourselves, too. But we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.