Senior Performance Marketing Manager

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.

With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.

At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.

We are seeking an innovative and results-driven Senior Performance Marketing Manager to lead the performance marketing strategy for EasyLlama’s Compliance and Security Training Platform. This persons should be highly analytical and results-driven with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Google Ads (UAC, Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), Bing Ads, and Reddit Ads.

This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and solutions reach the right audiences, with the right positioning and messaging. The ideal candidate has worked in fast-growing SaaS startups and has strong command of all major ad platforms and networks, and attribution tools like HubSpot, web pixels, conversion APIs, GTM implementation, and multi-touch funnels.

Paid Media Ownership & Growth

• Own full customer lifecycle paid media campaigns across new business, expansion, cross-sell, up-sell and reactivation performance for Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta (Facebook) Ads

• Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.

• Build full-funnel paid media strategies, including TOFU/MOFU/BOFU, lookalikes, retargeting, and high-intent acquisition flows.

• Experiment with emerging channels such as Reddit, YouTube and TikTok

• Build, manage, and optimize paid search and paid social campaigns to drive qualified pipeline, revenue, and CAC efficiency

• Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.

• Develop channel strategies aligned to quarterly and annual revenue goals

• Manage pacing, forecasting, and performance reporting across all platforms

• Own paid media contribution to pipeline, ARR, and CAC payback period

Account-Based Advertising

• Design and execute account-based ad programs targeting named accounts, buying committees, and intent-driven segments

• Partner with Sales and RevOps to align on target accounts, ICPs, personas, and sales stages

• Build multi-touch, multi-channel ABM paid media campaigns using LinkedIn, Meta, and Google

• Optimize messaging, creative, and landing pages by account tier, persona, and funnel stage using AI tools.

Optimization, Experimentation & Analytics

• Use AI to continuously test keywords, audiences, bidding strategies, creatives, landing pages, and offers.

• Experiment with freemium offerings and PLG motions to acquire a larger volume of small business customers

• Develop creative testing frameworks using AI for UGC, influencers, short-form videos, static, native formats.

• Analyze performance using attribution, funnel conversion metrics, and cohort analysis.

• Track qualified pipeline, ARR, CAC payback, LTV:CAC, and forecast accuracy, with secondary metrics across CTR, CVR, and channel efficiency.

• Translate data into clear insights and recommendations for leadership

• Establish best practices for scaling what works and cutting underperforming spend

• Report results and insights at both tactical and executive levels.

Cross-Functional Collaboration

• Work closely with Content, Product Marketing, and Design to develop high-impact ad creative and messaging

• Partner with Marketing Ops on tracking, attribution, CRM integration, and audience syncing

• Align with Sales and Customer Success teams on campaign timing, account prioritization, and pipeline outcomes

• You must have a strong command of attribution tools like web pixels, conversion APIs, GTM implementation, server side tracking, pattern matching, and multi-touch funnels

• 6+ years of hands-on experience managing paid user acquisition in the U.S. market for B2B companies including Account based Marketing advertising

• Demonstrated success operating in high-volume, data-driven environments Designing ads across the customer lifecycle.

• A/B testing experience across creatives, CRO, messaging, funnel stages

• Strong analytical and Excel/Sheets skills; comfortable reading dashboards (e.g. Looker, Metabase, DataStudio)

• SQL knowledge for deeper analysis

• Experience managing $500k+ / month budgets across multiple platforms

• Familiarity with creative pipelines: UGC, influencer amplification

• Deep experience with HubSpot marketing automation and CRM

• Strong strategic and analytical mindset

• Excellent communication and cross-functional collaboration

• Fast execution and ability to operate under pressure

• Creative thinker with a constant desire to test new formats, betas, and channels

• Flexible, fully remote environment

• Competitive employer-sponsored health insurances

• 401(k) + company matching

• Professional development reimbursements

• Quarterly remote work stipend

The EasyLlama herd is fully remote, with employees distributed across the US. We are currently hiring in the following approved* states:
AR - Arkansas

AZ - Arizona
CA - California
CO - Colorado
FL - Florida
IL - Illinois

LA - Louisiana
MA - Massachusetts
MN - Minnesota
NE - Nebraska
NJ - New Jersey
NY - New York
NC - North Carolina
OH - Ohio
PA - Pennsylvania
TN - Tennessee
TX - Texas
UT - Utah
VA - Virginia
WA - Washington
WI - Wisconsin

*EasyLlama reserves the right to change the list of approved states at anytime.

To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!

At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.