At Lytx, we harness the power of video telematics and data analytics to transform fleet safety and operations. We’re looking for a Senior Partner Marketing Specialist to accelerate the growth and success of our channel partner ecosystem. In this high-impact role, you’ll be responsible for developing and executing strategic marketing initiatives that drive partner enablement, field engagement, and demand generation. You’ll work cross-functionally to ensure our partners have the tools, messaging, and programs they need to successfully market and sell Lytx solutions.
What You’ll Do
Lead the strategy and execution of partner marketing programs to support the growth and activation of strategic channel partners
Plan and manage marketing campaigns, events, and initiatives to drive partner engagement and pipeline growth
Develop enablement materials, co-branded content, and communication assets to empower partners to effectively promote Lytx solutions
Serve as the key marketing liaison to select partners, ensuring alignment on goals, messaging, and execution timelines
Collaborate with product marketing on messaging and launch plans tailored for the partner ecosystem
Drive partner participation in industry events, webinars, and joint go-to-market campaigns
Track performance against KPIs and make recommendations to optimize marketing efforts
Support incentive programs and tools to increase partner sales effectiveness and solution delivery
Coordinate with internal stakeholders including Sales, Enablement, and Operations to align on partner strategy and deliverables
Identify new opportunities to scale partner marketing programs and drive innovation in the channel
What You’ll Bring
Bachelor’s degree in Marketing, Business, Communications or related field
4–8 years of experience in B2B marketing, with at least 3+ years in partner or channel marketing
Experience working with resellers, Carriers, or Fleet Management Companies is a strong plus
Proven ability to develop scalable sales enablement tools and co-marketing campaigns
Excellent project management and organizational skills; able to juggle multiple initiatives simultaneously
Strong communication skills with the ability to translate complex concepts into partner-facing messaging
Data-driven mindset; experienced in analyzing campaign results and optimizing for performance
Comfortable in a fast-paced, collaborative environment where agility and cross-functional teamwork are key
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$97,000.00 - $123,000.00Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
Top Skills
Lytx Framingham, Massachusetts, USA Office
492 Old Connecticut Path, 601, Framingham, MA, United States, 01701
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