Senior Partner Marketing Manager

Role Overview

The Senior Partner Marketing Manager oversees Shero’s partner-driven marketing engine, designing, executing, and scaling co-marketing programs that generate qualified leads, increase visibility, and activate Shopify and e-commerce technology partners.

This role is for someone deeply connected within the Shopify ecosystem, able to hit the ground running by mobilising existing relationships, accelerating joint campaigns, and driving measurable impact from partner marketing initiatives.

Key Responsibilities

Partner Marketing Strategy & Growth

• Build and execute Shero’s global partner marketing strategy with a focus on lead generation, brand visibility, and ecosystem influence.
• Leverage an existing network of Shopify app partners, tech platforms, and agencies to activate marketing and sales opportunities immediately.
• Identify and onboard new partners with strong co-marketing potential and complementary value propositions.
• Develop a tiered partner marketing framework (Enterprise, Mid-Market, Emerging) with clear expectations for co-marketing participation, GTM impact, and engagement.
• Own the partner marketing calendar: campaigns, events, launches, joint announcements, and content.
• Secure and manage MDF (Market Development Funds), partner budgets, and incentive programs to fuel scalable co-marketing motions.
• Work closely day in day out with the Sales and Account Management team, to help drive partnerships forward and deliver leads back to partners 

Co-Marketing Campaigns & Demand Generation

• Plan, execute, and optimize co-marketing campaigns across email, webinars, live sessions, events, social, PR, and paid amplification.
• Drive co-branded content creation, including whitepapers, guides, newsletters, case studies, LinkedIn Lives, podcasts, and videos.
• Build campaigns, partner launch kits, and reusable marketing assets to increase partner adoption and activation.
• Develop joint GTM plays aligned to key verticals, product categories, market trends, and shared revenue goals.
• Ensure all initiatives are fully tracked:partner-sourced leads, influenced pipeline, campaign performance, and ROI.
• Collaborate with the internal marketing team to align on messaging, creative, positioning, and campaign execution.

Partner Enablement & Sales Alignment

• Create partner-facing marketing assets such as pitch decks, one-pagers, playbooks, product sheets, and PR kits.
• Provide Sales and Account Managers with partner updates, talking points, competitive intelligence, and co-selling resources.
• Ensure partner marketing campaigns feed directly into sales motions with clarity on lead quality, referral processes, and pipeline impact.
• Maintain visibility into partner opportunities to ensure high-value campaigns and relationships are prioritized.

Internal Education & Cross-Functional Collaboration

• Train internal teams on partner offerings, value propositions, and co-marketing opportunities.
• Collaborate with Account Managers, Marketing, Solution Architects, and Sales teams to identify clients and support clients that could benefit from partner tools, supporting upsell and cross-sell opportunities.
• Build internal resources and repositories to improve partner marketing readiness across the organization.

What This Person Must Bring

• A proven track record of building and executing co-marketing programs that drive leads and measurable pipeline growth.
• A strong, pre-existing network across the Shopify ecosystem and related tech partners, able to activate relationships quickly.
• Experience managing MDF, partner budgets, co-branded campaigns, and multi-channel GTM launches.
• Strong storytelling ability and a strategic approach to brand positioning.

Required Skills & Experience

• 5+ years in partner marketing and channel marketing within eCommerce or SaaS. 
• Expertise in creating and executing end-to-end partner co-marketing campaigns to secure top-of-funnel leads
• Data-driven approach to measuring campaign effectiveness and partnership ROI.
• Strong relationship-building skills, particularly with tech partners, agencies, and community groups.
• CRM and marketing attribution experience (HubSpot preferred).
• Familiarity with the eCommerce tech stack (Shopify, Klaviyo, Yotpo, Gorgias, etc.).
• Confident in presenting at events and working across global time zones.
• Willingness to travel for partner events, conferences, and activations.