Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We're looking for someone at the top of their craft who thrives on complex problems and high-stakes execution—this is a high-autonomy, 100% individual contributor role designed for a seasoned pro who wants to lead the work, not a team. This is a role for someone who knows how to stop a scroll, communicate a value prop in seconds, and write copy that doesn't just look good, it performs.
The ideal candidate is a strategic storyteller with deep scripting experience, from TV commercials and long-form content to paid social creative that converts. You'll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn't just about brand-building, it's about writing scripts and copy that drive action and deliver measurable results across every screen and format.
Duties and Responsibilities:
- Concepting and scripting for video and TV campaigns, including scripts for :15 and :30-second spots.
- Concept and craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social.
- Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations.
- Review performance data to understand what's working and what's not, and use those insights to optimize future creativity.
- Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion.
- Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touchpoints.
- Ability to stretch across platforms like paid social and email
- Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results.
- Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is.
Qualifications and Skills:
- 5-6 years of copywriting experience, with significant time spent writing for video and TV.
- A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work.
- Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube.
- Strong analytical instincts. You're comfortable in a performance dashboard and know how to translate data into creative action.
- Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.
- A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment.
- Strong communication and presentation skills, with the ability to sell creative ideas to growth marketers and business stakeholders alike.
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
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